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~type_genre:"Reprint"
~isPartOf:"The evolution of nonprofit marketing"
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Marketing theory
11
Marketingtheorie
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Nonprofit marketing
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Nonprofit-Marketing
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USA
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United States
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Gesellschaftsordnung
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Social order
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Kotler, Philip
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Levy, Sidney J.
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Andreasen, Alan R.
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Bagozzi, Richard P.
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Clarke, Peter
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Dixon, Donald F.
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Lacziak, Gene R.
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The evolution of nonprofit marketing
History of marketing thought ; Volume 1
28
History of marketing thought ; Volume 2
24
Major theoretical debates and contemporary issues in marketing theory
18
The development of marketing theory and its philosophical underpinnings
17
The impact of theory on representations of the consumer and the marketing organisation
15
History of marketing thought ; Volume 3
9
The development of critical perspectives in marketing
8
Nonprofit marketing : sectoral applications
7
Sage library in marketing
6
Theoretical and empirical perspectives in critical marketing studies
5
Critical marketing : issues in contemporary marketing
3
The nature and scope of marketing research
3
International marketing ; Vol. 1
2
International marketing ; Vol. 2
2
Legends in marketing
2
Macromarketing - a global focus ; Vol. 1
2
Macromarketing - a global focus ; Vol. 4
2
Marketing-mix strategies - product strategy and promotion strategy
2
Qualitative marketing research : approaches, techniques and analysis
2
SAGE library in marketing
2
Brand management ; Vol. 2
1
Change management ; Vol. 3
1
Key debates and contemporary issues in nonprofit marketing
1
Macromarketing - a global focus ; Vol. 2
1
Marketing strategy processes and tools
1
Quantitative marketing techniques and analyses
1
Relational and functional integration
1
The evolution of brands : from signals of quality to storehouses of trust
1
The evolution of integrated marketing communications : the customer-driven marketplace
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Broadening the concept of marketing
Kotler, Philip
;
Levy, Sidney J.
-
2008
Persistent link: https://www.econbiz.de/10003717368
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2
Broadening the concept of marketing - too far
Luck, David Johnston
-
2008
Persistent link: https://www.econbiz.de/10003717371
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3
Marketing in nonprofit organizations
Shapiro, Benson P.
-
2008
Persistent link: https://www.econbiz.de/10003717374
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4
The social disorder of the broadened concept of marketing
Lacziak, Gene R.
;
Michie, Donald S.
-
2008
Persistent link: https://www.econbiz.de/10003717422
Saved in:
5
Toward a broader concept of marketing's role in social order
Levy, Sidney J.
;
Kotler, Philip
-
2008
Persistent link: https://www.econbiz.de/10003717430
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6
A generic concept of marketing
Kotler, Philip
-
2008
Persistent link: https://www.econbiz.de/10003717449
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7
Marketing as exchange : a theory of transactions in the marketplace
Bagozzi, Richard P.
-
2008
Persistent link: https://www.econbiz.de/10003717452
Saved in:
8
Exchange : a conceptualization
Shaw, Eric H.
;
Dixon, Donald F.
-
2008
Persistent link: https://www.econbiz.de/10003717489
Saved in:
9
Intersector transfer of marketing knowledge
Andreasen, Alan R.
-
2008
Persistent link: https://www.econbiz.de/10003717493
Saved in:
10
Nonprofit marketing : the key to marketing's "mid-life crisis"?
Clarke, Peter
;
Mount, Peter
-
2008
Persistent link: https://www.econbiz.de/10003717498
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