//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of strategic marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marketingtheorie"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketing theory
15
Marketingtheorie
15
Ireland
4
Irland
4
Marketing management
4
Marketingmanagement
4
Religion
4
Marketing
3
Beziehungsmarketing
2
Market segmentation
2
Marktsegmentierung
2
Relationship marketing
2
entrepreneurial marketing
2
market orientation
2
marketing theory
2
Artists
1
Betriebliche Wertschöpfung
1
Bibliometrics
1
Bibliometrie
1
Brand management
1
Business start-up
1
Colonialism
1
Competitive advantage
1
Cultural sociology
1
Customer integration
1
Customer value
1
Dienstleistungsmarketing
1
Emotion
1
Entrepreneurship
1
Entrepreneurship approach
1
Environmental economics
1
Erfolgsfaktor
1
Gastronomie
1
Guild
1
Imperfect competition
1
KMU
1
Kolonialismus
1
Kultursoziologie
1
Kundenintegration
1
Kundenwert
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
14
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
15
Aufsatz in Zeitschrift
15
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
15
Author
All
Brown, Stephen
2
Crick, James M.
2
Akaka, Melissa Archpru
1
Blackson, Charles
1
Cowan, Kirsten
1
Crawford, John C.
1
Dibb, Sally
1
Faulkner, Peregrine
1
Fillis, Ian
1
Hawkins, Matthew A.
1
Kelley, Ian
1
Maclaran, Pauline
1
Noy, Eli
1
O'Donohoe, Stephanie
1
Patterson, Anthony
1
Rest, Jean-Pierre van der
1
Roper, Angela
1
Simkin, Lyndon
1
Singh, Jaywant
1
Stavros, Kalafatis
1
Stevens, Lorna
1
Turley, Darach
1
Whalen, Peter S.
1
more ...
less ...
Published in...
All
Journal of strategic marketing
Journal of historical research in marketing
85
Marketing theory
83
SpringerLink / Bücher
71
Industrial marketing management : the international journal for industrial and high-tech firms
63
Journal of marketing management : MM
60
Journal of macromarketing : examining the interactions among markets, marketing, and society
58
Journal of the Academy of Marketing Science
48
Legends in marketing
40
Journal of business research : JBR
38
European journal of marketing : EJM
33
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
32
Springer eBook Collection / Business and Economics
29
History of marketing thought ; Volume 1
28
AMS review : official publication of the Academy of Marketing Science
27
Marketing : ZFP ; journal of research and management
27
History of marketing thought ; Volume 2
24
Journal of marketing
24
Journal of marketing research : JMR
24
Journal of macromarketing
22
Review of marketing research
22
SAGE library in marketing
22
Lehrbuch
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Major theoretical debates and contemporary issues in marketing theory
18
The SAGE handbook of marketing theory
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
The development of marketing theory and its philosophical underpinnings
17
The history of marketing science
17
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
16
Journal of marketing education : JME
16
Australasian marketing journal
15
Critical marketing : issues in contemporary marketing
15
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
15
Gabler Edition Wissenschaft
15
The impact of theory on representations of the consumer and the marketing organisation
15
ERIM report series research in management
14
Journal of customer behaviour
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
more ...
less ...
Source
All
ECONIS (ZBW)
15
Showing
1
-
10
of
15
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The dimensionality of the market orientation construct
Crick, James M.
- In:
Journal of strategic marketing
29
(
2021
)
4
,
pp. 281-300
Persistent link: https://www.econbiz.de/10012515859
Saved in:
2
Qualitative research in marketing : what can academics do better?
Crick, James M.
- In:
Journal of strategic marketing
29
(
2021
)
5
,
pp. 390-429
Persistent link: https://www.econbiz.de/10012588437
Saved in:
3
A dynamic market conceptualization for entrepreneurial marketing : the co-creation of opportunities
Whalen, Peter S.
;
Akaka, Melissa Archpru
- In:
Journal of strategic marketing
24
(
2016
)
1
,
pp. 61-75
Persistent link: https://www.econbiz.de/10011580587
Saved in:
4
Market identification to generation : a practice theory market orientation
Hawkins, Matthew A.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 112-121
Persistent link: https://www.econbiz.de/10011305974
Saved in:
5
A review of the relationships and impact of market orientation and market positioning on organisational pferformance
Blackson, Charles
;
Cowan, Kirsten
;
Crawford, John C.
; …
- In:
Journal of strategic marketing
21
(
2013
)
6
,
pp. 499-512
Persistent link: https://www.econbiz.de/10010207290
Saved in:
6
A resource-advantage perspective on pricing : shifting the focus from ends to means-end in pricing research?
Rest, Jean-Pierre van der
;
Roper, Angela
- In:
Journal of strategic marketing
21
(
2013
)
6
,
pp. 484-498
Persistent link: https://www.econbiz.de/10010207313
Saved in:
7
Judging the quality of customer segments : segmentation effectiveness
Dibb, Sally
;
Simkin, Lyndon
- In:
Journal of strategic marketing
18
(
2010
)
2
,
pp. 113-131
Persistent link: https://www.econbiz.de/10003978349
Saved in:
8
Niche strategy : merging economic and marketing theories with population ecology arguments
Noy, Eli
- In:
Journal of strategic marketing
18
(
2010
)
1
,
pp. 77-86
Persistent link: https://www.econbiz.de/10003956280
Saved in:
9
Special issue: Celtic marketing concepts
Brown, Stephen
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003437650
Saved in:
10
An examination of Celtic craft and the creative consciousness as a contribution to marketing creativity
Fillis, Ian
- In:
Journal of strategic marketing
15
(
2007
)
1
,
pp. 7-16
Persistent link: https://www.econbiz.de/10003437652
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->