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~person:"Meffert, Heribert"
~person:"Vargo, Stephen L."
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Search: subject:"Marketingtheorie"
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Marketingtheorie
45
Marketing theory
44
Service-Dominant Logic
24
Service-dominant logic
24
Theory
12
Theorie
10
Betriebliche Wertschöpfung
9
Dienstleistungsmarketing
9
Marketing
9
Services marketing
9
Value creation
9
Dienstleistung
8
Beziehungsmarketing
7
Relationship marketing
7
Services
7
Institutional economics
5
Institutionenökonomik
5
Institutions
5
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5
Produkt
5
History of economic thought
4
Ökonomische Ideengeschichte
4
B-to-B-Marketing
3
Business-to-business marketing
3
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Ecosystems
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Germany
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Kritik
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Lieferantenmanagement
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Management
3
Supplier relationship management
3
Theory of value
3
Werttheorie
3
service-dominant logic
3
Betriebswirtschaftslehre
2
Bundling strategy
2
Business economics
2
Customer integration
2
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Undetermined
10
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40
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5
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29
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29
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11
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11
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2
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Arbeitspapier
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English
34
German
11
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Meffert, Heribert
Vargo, Stephen L.
Tadajewski, Mark
79
Sheth, Jagdish N.
50
Hunt, Shelby D.
49
Kotler, Philip
42
Jones, D. G. Brian
30
Malhotra, Naresh K.
29
Lusch, Robert F.
28
Maclaran, Pauline
25
Shaw, Eric H.
23
Brown, Stephen
21
Homburg, Christian
20
Kuß, Alfred
20
Saren, Michael
20
Grönroos, Christian
19
Bruhn, Manfred
17
Keller, Kevin Lane
16
Freiling, Jörg
15
Kleinaltenkamp, Michael
15
Kumar, V.
14
Lehmann, Donald R.
14
Layton, Roger A.
13
Dholakia, Nikhilesh
12
Dixon, Donald F.
11
Franses, Philip Hans
11
Green, Paul E.
11
Hanssens, Dominique M.
11
Kollmann, Tobias
11
Stremersch, Stefan
11
Wierenga, Berend
11
Baker, Michael John
10
Hauser, John R.
10
Lilien, Gary L.
10
Pepels, Werner
10
Shapiro, Stanley J.
10
Verhoef, Peter C.
10
Wensley, Robin
10
Wooliscroft, Ben
10
Akaka, Melissa Archpru
9
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Academy of Marketing Science
1
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European journal of marketing : EJM
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of business research : JBR
3
Journal of the Academy of Marketing Science
3
Marketing theory
3
AMS review : official publication of the Academy of Marketing Science
2
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
2
Review of marketing research
2
Arbeitspapier / HHL, Leipzig Graduate School of Management
1
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Die Betriebswirtschaftslehre im Spannungsfeld zwischen Generalisierung und Spezialisierung : Edmund Heinen zum 70. Geburtstag
1
HHL-Arbeitspapier
1
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
1
Integration und Flexibilität : eine Herausforderung für die allgemeine Betriebswirtschaftslehre ; 1989 in Münster
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business market management : jbm
1
Journal of international marketing
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing
1
Journal of retailing
1
Journal of service management
1
Major theoretical debates and contemporary issues in marketing theory
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Marketing-mix strategies - product strategy and promotion strategy
1
Marktorientierte Unternehmensführung im Umbruch : Effizienz und Flexibilität als Herausforderungen des Marketing
1
The Routledge handbook of service research insights and ideas
1
The SAGE handbook of marketing theory
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
44
USB Cologne (EcoSocSci)
1
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1
Formalizing service-dominant logic as a general theory of markets : taking stock and moving forward
Akaka, Melissa Archpru
;
Koskela-Huotari, Kaisa
;
Vargo, …
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
3/4
,
pp. 375-389
Persistent link: https://www.econbiz.de/10012819663
Saved in:
2
The past and future of marketing theory and practice : a tribute to the 50th anniversary of the Academy of Marketing Science : editorial
Ferrell, Odies C.
;
Conduit, Jodie
;
Edvardsson, Bo
; …
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
3/4
,
pp. 390-394
Persistent link: https://www.econbiz.de/10012819664
Saved in:
3
Service-dominant logic : foundations and applications
Vargo, Stephen L.
;
Koskela-Huotari, Kaisa
;
Vink, Josina
- In:
The Routledge handbook of service research insights and …
,
(pp. 3-23)
.
2020
Persistent link: https://www.econbiz.de/10012238606
Saved in:
4
Rethinking the process of diffusion in innovation : a service-ecosystems and institutional perspective
Vargo, Stephen L.
;
Akaka, Melissa Archpru
;
Wieland, Heiko
- In:
Journal of business research : JBR
116
(
2020
),
pp. 526-534
Persistent link: https://www.econbiz.de/10012257653
Saved in:
5
From promise to perspective : reconsidering value propositions from a service-dominant logic orientation
Vargo, Stephen L.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 309-311
Persistent link: https://www.econbiz.de/10012285189
Saved in:
6
Converging on a new theoretical foundation for selling
Hartmann, Nathaniel N.
;
Wieland, Heiko
;
Vargo, Stephen L.
- In:
Journal of marketing
82
(
2018
)
2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10011810242
Saved in:
7
A systems perspective on markets : toward a research agenda
Vargo, Stephen L.
;
Koskela-Huotari, Kaisa
;
Baron, Steve
; …
- In:
Journal of business research : JBR
79
(
2017
),
pp. 260-268
Persistent link: https://www.econbiz.de/10011745311
Saved in:
8
Service-dominant logic 2025
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 46-67
Persistent link: https://www.econbiz.de/10011671917
Saved in:
9
Institutions and axioms : an extension and update of service-dominant logic
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10011434873
Saved in:
10
Fostering a trans-disciplinary perspectives of service ecosystems
Lusch, Robert F.
;
Vargo, Stephen L.
;
Gustafsson, Anders
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 2957-2963
Persistent link: https://www.econbiz.de/10011507855
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