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Search: subject:"Marketingtheorie"
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Marketing theory
19
Marketingtheorie
19
Marketing management
6
Marketingmanagement
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Beziehungsmarketing
2
Critical Management Studies
2
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2
International marketing
2
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Jagdish N. Sheth
1
Knowledge management
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Konsumentenverhalten
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1
Naresh K. Malhotra
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Multi-volume publication
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1,218
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1,218
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557
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557
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191
Graue Literatur
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Non-commercial literature
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Reprint
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85
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81
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67
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56
Festschrift
42
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40
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34
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27
Sammlung
27
Case study
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Fallstudie
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Mehrbändiges Werk
19
Handbook
18
Handbuch
18
Einführung
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Conference paper
9
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Dissertation u.a. Prüfungsschriften
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English
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Sheth, Jagdish N.
6
Tadajewski, Mark
4
Betts-Outland, Harriette
1
Bultez, Alain V.
1
Cluley, Robert
1
Grönroos, Christian
1
Hunt, Shelby D.
1
Jones, D. G. Brian
1
Kotler, Philip
1
Krishnan, Balaji C.
1
Kumar, V.
1
Leeflang, Peter
1
Maclaran, Pauline
1
Malhotra, Naresh K.
1
Nijkamp, Willem G.
1
Paliwoda, Stanley J.
1
Ryans, John K.
1
Shapiro, Stanley J.
1
Wandl, Claudia
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American Marketing Association
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International Conference on Relationship Marketing <9, 2009, Berlin>
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Legends in marketing
6
SAGE library in marketing
5
... AMA educators' proceedings
1
Memorandum from Institute of Economic Research, Faculty of Economics, University of Groningen
1
Proceedings series / American Marketing Association
1
SAGE library of marketing
1
Schriften der Johannes-Kepler-Universität Linz / Reihe B, Wirtschafts- und Sozialwissenschaften
1
The international library of critical writings on business and management
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
19
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1
International perspectives of marketing theory
Tadajewski, Mark
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010243553
Saved in:
2
New directions in critical marketing studies
Tadajewski, Mark
(
contributor
);
Cluley, Robert
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010243768
Saved in:
3
Legends in marketing: Christian Grönroos
Grönroos, Christian
-
2013
Persistent link: https://www.econbiz.de/10010234428
Saved in:
4
Legends in marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503416
Saved in:
5
9th American Marketing Association Relationship Marketing Conference
Betts-Outland, Harriette
(
contributor
)
-
International Conference on Relationship Marketing <9, …
-
2012
Persistent link: https://www.econbiz.de/10009665629
Saved in:
6
Legends in marketing: V. Kumar
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010201420
Saved in:
7
Legends in marketing: Shelby D. Hunt
Hunt, Shelby D.
-
2011
Persistent link: https://www.econbiz.de/10008937039
Saved in:
8
Legends in marketing: Naresh K. Malhotra
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009300114
Saved in:
9
Enhancing knowledge development in marketing
2011
Persistent link: https://www.econbiz.de/10000546225
Saved in:
10
Legends in marketing : Jagdish N. Sheth
Sheth, Jagdish N.
-
2010
Persistent link: https://www.econbiz.de/10003925978
Saved in:
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