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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Markov chain
92
Markov-Kette
91
Markov models
52
Theorie
50
Theory
49
Hidden Markov models
46
Hidden Markov Models
27
hidden Markov models
26
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Markov Models
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Bayes-Statistik
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Portfolio selection
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Portfolio-Management
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Business cycle
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Markov-Modell
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Capital income
7
EM algorithm
7
Kapitaleinkommen
7
Relationship marketing
7
machine learning
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semi-Markov models
7
Konjunktur
6
Risikomaß
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Risk
6
Zeitreihenanalyse
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Copula
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Dynamic programming
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Dynamische Optimierung
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EU countries
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English
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Netzer, Oded
2
Zhang, Jonathan Z.
2
Anderl, Eva
1
Ansari, Asim
1
Ascarza, Eva
1
Becker, Ingo Frank
1
Dant, Rajiv P.
1
Hardie, Bruce G. S.
1
Huang, Yan
1
Jasin, Stefanus
1
Lee, Clarence
1
Manchanda, Puneet
1
Ngobo, Paul Valentin
1
Ofek, Elie
1
Palmatier, Robert W.
1
Schumann, Jan Hendrik
1
Steenburgh, Thomas J.
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Wangenheim, Florian von
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Watson, George F., IV.
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Information systems research : ISR
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing
1
Journal of the Academy of Marketing Science
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
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ECONIS (ZBW)
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"Level up" : leveraging skill and engagement to maximize player game-play in online video games
Huang, Yan
;
Jasin, Stefanus
;
Manchanda, Puneet
- In:
Information systems research : ISR
30
(
2019
)
3
,
pp. 927-947
Persistent link: https://www.econbiz.de/10012118902
Saved in:
2
Some customers would rather leave without saying goodbye
Ascarza, Eva
;
Netzer, Oded
;
Hardie, Bruce G. S.
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
1
,
pp. 54-77
Persistent link: https://www.econbiz.de/10011818453
Saved in:
3
Personal and social usage : the origins of active customers and ways to keep them engaged
Lee, Clarence
;
Ofek, Elie
;
Steenburgh, Thomas J.
- In:
Management science : journal of the Institute for …
64
(
2018
)
6
,
pp. 2473-2495
Persistent link: https://www.econbiz.de/10011878929
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4
The trajectory of customer loyalty : an empirical test of Dick and Basu’s loyalty framework
Ngobo, Paul Valentin
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
2
,
pp. 229-250
Persistent link: https://www.econbiz.de/10011658076
Saved in:
5
Dynamic relationship marketing
Zhang, Jonathan Z.
;
Watson, George F., IV.
;
Palmatier, …
- In:
Journal of marketing
80
(
2016
)
5
,
pp. 53-75
Persistent link: https://www.econbiz.de/10011591180
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6
Mapping the customer journey : lessons learned from graph-based online attribution modeling
Anderl, Eva
;
Becker, Ingo Frank
;
Wangenheim, Florian von
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 457-474
Persistent link: https://www.econbiz.de/10011596851
Saved in:
7
Dynamic targeted pricing in B2B relationships
Zhang, Jonathan Z.
;
Netzer, Oded
;
Ansari, Asim
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
3
,
pp. 317-337
Persistent link: https://www.econbiz.de/10010370742
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