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~person:"Kotler, Philip"
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Marktforschung
23
Marketing
8
Vereinigte Staaten
6
Absatz
4
Market research
4
Marketingmanagement
4
Absatzplanung
3
USA
3
United States
3
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Kotler
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Kotler, Philip.
1
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11
English
9
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Kotler, Philip
Kapferer, Clodwig
63
Malhotra, Naresh K.
56
Green, Paul E.
39
Herrmann, Andreas
36
Hruschka, Harald
32
Homburg, Christian
31
Decker, Reinhold
30
Berekoven, Ludwig
28
Wildner, Raimund
28
Hüttner, Manfred
27
Sarstedt, Marko
27
Eckert, Werner
26
Ellenrieder, Peter
26
Hildebrandt, Lutz
26
Pepels, Werner
25
Day, George S.
24
Kuß, Alfred
24
Albers, Sönke
23
Huber, Frank
23
Aaker, David A.
22
Kumar, V.
22
Wind, Yoram
22
Bauer, Hans H.
21
Hair, Joseph F.
21
Sheth, Jagdish N.
21
Wedel, Michel
21
Kamakura, Wagner A.
20
Koschnick, Wolfgang J.
20
Lehmann, Donald R.
18
Birks, David F.
17
Eisend, Martin
17
Ferber, Robert
17
Holzmüller, Hartmut H.
17
Wiedmann, Klaus-Peter
17
Buber, Renate
16
Tagliacarne, Guglielmo
16
Theobald, Axel
16
Wagner, Udo
16
Zaltman, Gerald
16
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Journal of marketing
5
Journal of the Academy of Marketing Science
3
Business horizons
1
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1
Harvard business review : HBR
1
Holt, Rinehart and Winston marketing series
1
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ECONIS (ZBW)
22
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1
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1
Frontiers of the marketing paradigm in the third millennium
Achrol, Ravi S.
;
Kotler, Philip
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
1
,
pp. 35-52
Persistent link: https://www.econbiz.de/10009507844
Saved in:
2
According to Kotler : the world's foremost authority on marketing answers your questions
Kotler, Philip
-
2005
-
1. ed
Persistent link: https://www.econbiz.de/10002550502
Saved in:
3
Strategic marketing for nonprofit organizations
Kotler, Philip
;
Andreasen, Alan R.
-
1987
-
3. ed.
Persistent link: https://www.econbiz.de/10000738375
Saved in:
4
Megamarketing
Kotler, Philip
- In:
Harvard business review : HBR
(
1986
)
3
,
pp. 32-39
Persistent link: https://www.econbiz.de/10003607094
Saved in:
5
Marketing decision making : a model-building approach
Lilien, Gary L.
;
Kotler, Philip
-
1983
-
Rev. ed.
Persistent link: https://www.econbiz.de/10002236373
Saved in:
6
Marketing-Management : Analyse, Planung und Kontrolle
Kotler, Philip
-
1982
-
4., völlig neubearb. Aufl.
Persistent link: https://www.econbiz.de/10000092771
Saved in:
7
Toward a broader concept of marketing's role in social order
Levy, Sidney J.
;
Kotler, Philip
- In:
Journal of the Academy of Marketing Science
7
(
1979
)
3
,
pp. 233-238
Persistent link: https://www.econbiz.de/10002376546
Saved in:
8
Marketing für den öffentlichen Bereich : Ansatzpunkte, Instrumente und Anwendungsbeispiele
Kotler, Philip
- In:
Die Betriebswirtschaft : DBW
39
(
1979
)
3
,
pp. 421-430
Persistent link: https://www.econbiz.de/10002239745
Saved in:
9
Toward a broader concept of marketing's role in social order
Levy, Sidney J.
;
Kotler, Philip
;
Laczniak, Gene R.
- In:
Journal of the Academy of Marketing Science
7
(
1979
)
3
,
pp. 233-238
Persistent link: https://www.econbiz.de/10002862260
Saved in:
10
Marketing-Management : Analyse, Planung und Kontrolle
Kotler, Philip
-
1977
-
Dt. Uebers. d. 2. Aufl., ungekuerzte Studienausg.
Persistent link: https://www.econbiz.de/10000049354
Saved in:
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