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~subject:"International marketing"
~subject:"Relationship marketing"
~isPartOf:"Journal of the Academy of Marketing Science"
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1
Marketing research on mobile apps : past, present and future
Stocchi, Lara
;
Pourazad, Naser
;
Michaelidou, Nina
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 195-225
Persistent link: https://www.econbiz.de/10012819751
Saved in:
2
Toward a theory of customer engagement marketing
Harmeling, Colleen M.
;
Moffett, Jordan W.
;
Arnold, Mark J.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 312-335
Persistent link: https://www.econbiz.de/10011684966
Saved in:
3
Measuring customer profitability in complex environments : an interdisciplinary contingency framework
Holm, Morten
;
Kumar, V.
;
Rohde, Carsten
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
3
,
pp. 387-401
Persistent link: https://www.econbiz.de/10009548616
Saved in:
4
When does salespeople’s customer orientation lead to customer loyalty? : the differential effects of relational and functional customer orientation
Homburg, Christian
;
Müller, Michael
;
Klarmann, Martin
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
6
,
pp. 795-812
Persistent link: https://www.econbiz.de/10010217998
Saved in:
5
Customer experience quality : an exploration in business and consumer contexts using repertory grid technique
Lemke, Fred
;
Clark, Moira
;
Wilson, Hugh
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
6
,
pp. 846-869
Persistent link: https://www.econbiz.de/10010218001
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