//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Article in journal"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Medien"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Social Web
51
Social web
51
Consumer behaviour
25
Internet marketing
25
Konsumentenverhalten
25
Online-Marketing
25
Viral marketing
25
Virales Marketing
25
social media
16
Social network
14
Soziales Netzwerk
14
user-generated content
11
social networks
10
Advertising effects
9
Media usage
9
Mediennutzung
9
Werbewirkung
9
word of mouth
9
Online retailing
8
Online-Handel
8
Data Mining
7
Data mining
7
Game theory
6
Social relations
6
Soziale Beziehungen
6
Spieltheorie
6
USA
6
United States
6
advertising
6
Beziehungsmarketing
5
Customer integration
5
Kundenintegration
5
Relationship marketing
5
Theorie
5
Theory
5
Advertising
4
Brand management
4
Content Management
4
Content management
4
E-commerce
4
more ...
less ...
Online availability
All
Undetermined
28
Type of publication
All
Article
62
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
63
Case study
1
Collection of articles of several authors
1
Fallstudie
1
Sammelwerk
1
Language
All
English
63
Author
All
Braun, Michael
4
Hauser, John R.
4
Schweidel, David A.
4
Fossen, Beth L.
3
Godes, David
3
Iyengar, Radha
3
Liberali, Guilherme
3
Urban, Glen L.
3
Van Den Bulte, Christophe
3
Aral, Sinan
2
Gopinath, Shyam
2
Lambrecht, Anja
2
Stephen, Andrew T.
2
Valente, Thomas W.
2
Venkataraman, Sriram
2
Wang, Wenbo
2
Wilbur, Kenneth C.
2
Abe, Makoto
1
Ahn, Dae-Yong
1
Albuquerque, Paulo
1
Algesheimer, René
1
Ameri, Mina
1
Bart, Yakov
1
Berman, Ron
1
Bhargava, Neha
1
Bhaskaran, Vikram
1
Bonfrer, Andre
1
Borle, Sharad
1
Brynjolfsson, Erik
1
Carson, Steve
1
Chae, Inyoung
1
Chan, Tat
1
Chapsky, Dan
1
Chatow, Udi
1
Che, Hai
1
Chen, Kay-Yut
1
Chen, Yubo
1
Chen, Yuxin
1
Chevalier, Judith A.
1
Chiang, Roger H. L.
1
more ...
less ...
Published in...
All
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
458
Technological forecasting & social change : an international journal
254
Journal of retailing and consumer services
229
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
217
International journal of internet marketing and advertising : IJIMA
150
Information systems research : ISR
141
Tourism management : research, policies, practice
124
Journal of management information systems : JMIS
123
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
117
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
100
Journal of advertising research
98
Psychology & marketing
96
Industrial marketing management : the international journal for industrial and high-tech firms
95
Journal of marketing communications
93
Business horizons
91
Management science : journal of the Institute for Operations Research and the Management Sciences
88
The journal of media economics
88
International journal of advertising : the review of marketing communications
86
Journal of internet commerce
86
Management information systems : mis quarterly
86
International journal of business information systems : IJBIS
85
International journal of hospitality management
84
Electronic commerce research
79
Journal of marketing management : MM
79
Journal of travel and tourism marketing
75
Journal of media business studies
74
HMD : Praxis der Wirtschaftsinformatik
73
Journal of promotion management : innovations in planning and applied research
72
International journal of electronic commerce : IJEC
71
Journal of information & knowledge management : JIKM
69
The journal of product & brand management
69
Journal of electronic commerce research : JECR
67
The journal of brand management : an international journal
65
International journal of electronic marketing and retailing : IJEMR
64
International journal of networking and virtual organisations : IJNVO
64
Corporate communications : an international journal
63
Journal of marketing
62
International journal of technology marketing : IJTMkt
61
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
61
more ...
less ...
Source
All
ECONIS (ZBW)
63
Showing
1
-
10
of
63
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The role of paid, earned, and owned media in building entertainment brands : reminding, informing, and enhancing enjoyment
Lovett, Mitchell J.
;
Staelin, Richard
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
1
,
pp. 142-157
Persistent link: https://www.econbiz.de/10011437765
Saved in:
2
Modeling dynamic user interests : a neural matrix factorization approach
Dhillon, Paramveer S.
;
Aral, Sinan
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
6
,
pp. 1059-1080
Persistent link: https://www.econbiz.de/10012796215
Saved in:
3
Measuring competition for attention in social media : national women's soccer league players on Twitter
Rossi, Federico
;
Rubera, Gaia
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
6
,
pp. 1147-1168
Persistent link: https://www.econbiz.de/10012796472
Saved in:
4
The fateful first consumer review
Park, Sungsik
;
Shin, Woochoel
;
Xie, Jinhong
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
3
,
pp. 481-507
Persistent link: https://www.econbiz.de/10012594009
Saved in:
5
The effect of individual online reviews on purchase likelihood
Vana, Prasad
;
Lambrecht, Anja
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 708-730
Persistent link: https://www.econbiz.de/10012623403
Saved in:
6
Social advertising effectiveness across products : a large-scale field experiment
Huang, Shan
;
Aral, Sinan
;
Hu, Yu Jeffrey
;
Brynjolfsson, Erik
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
6
,
pp. 1142-1165
Persistent link: https://www.econbiz.de/10012405755
Saved in:
7
Frontiers : in-consumption social listening with moment-to-moment unstructured data : the case of movie appreciation and live comments
Zhang, Qiang
;
Wang, Wenbo
;
Chen, Yuxin
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
2
,
pp. 285-295
Persistent link: https://www.econbiz.de/10012212445
Saved in:
8
Curation algorithms and filter bubbles in social networks
Berman, Ron
;
Katona, Zsolt
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
2
,
pp. 296-316
Persistent link: https://www.econbiz.de/10012212446
Saved in:
9
Visual listening in : extracting brand image portrayed on social media
Liu, Liu
;
Dzyabura, Daria
;
Mizik, Natalie
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
4
,
pp. 669-686
Persistent link: https://www.econbiz.de/10012294596
Saved in:
10
Television advertising and online shopping
Liaukonyte, Jura
;
Teixeira, Thales
;
Wilbur, Kenneth C.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 311-330
Persistent link: https://www.econbiz.de/10011291352
Saved in:
1
2
3
4
5
6
7
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->