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Search: subject:"Medienwirtschaft"
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Werbung
Media industries
621
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621
Filmwirtschaft
444
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441
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332
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332
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132
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117
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87
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81
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81
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71
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2
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2
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2
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2
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2
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2
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1
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1
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1
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1
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1
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1
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Discussion paper / Centre for Economic Policy Research
3
International journal of advertising : the quarterly review of marketing communications
3
Journal of promotion management : JPM
3
Journal of promotion management : innovations in planning and applied research
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Marketing letters : a journal of research in marketing
3
SpringerLink / Bücher
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Handbook of media economics ; volume 1
2
International journal of advertising : the review of marketing communications
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Acta oeconomica Pragensia : vědecký časopis Vysoke Školy Ekonomické v Praze
1
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1
Electronic commerce research
1
European economic review : EER
1
European journal of marketing
1
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1
Group decision and negotiation
1
Handbook of the economics of art and culture : volume 1
1
Interfaces : the INFORMS journal on the practice of operations research
1
International journal of internet marketing and advertising : IJIMA
1
International journal on media management : JMM
1
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1
Journal of business research : JBR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international business and economics : JIBE
1
Journal of macromarketing
1
Journal of marketing
1
Journal of marketing communications
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing research : JMR
1
Journal of media business studies
1
Journal of public economics
1
Latin American business review
1
Marketing intelligence & planning
1
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
1
Review of marketing science
1
Springer eBook Collection / Business and Management
1
Technological forecasting & social change : an international journal
1
The Economics of Information, Communication, and Entertainment, The Impacts of Digital Technology in the 21st Century
1
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1
Movie fit uncertainty and interplay between traditional advertising and social media marketing
Yu, Yinan
;
Qiu, Liangfei
;
Chen, Hailiang
;
Yen, Benjamin
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 429-448
Persistent link: https://www.econbiz.de/10014334060
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2
Product placement in Chinese cinema : from resistance to acceptance : 1999-2009
Ai, Qi
;
Dong, Yinan
- In:
Journal of macromarketing
43
(
2023
)
2
,
pp. 154-170
Persistent link: https://www.econbiz.de/10014294175
Saved in:
3
Cross-media advertising in times of changing media environments and media consumption patterns
Diehl, Sandra
;
Koinig, Isabell
;
Scheiber, Rebecca
- In:
Media and change management : creating a path for new …
,
(pp. 189-209)
.
2022
Persistent link: https://www.econbiz.de/10013167353
Saved in:
4
Message and media : the future of advertising research and practice in a digital environment
Koslow, Scott
;
Stewart, David W.
- In:
International journal of advertising : the review of …
41
(
2022
)
5
,
pp. 827-849
Persistent link: https://www.econbiz.de/10013209442
Saved in:
5
Media context : a literature review and research agenda
Jørgensen, René Haldborg
;
Knudsen, Gry Høngsmark
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
17/18
,
pp. 1937-1957
Persistent link: https://www.econbiz.de/10014234267
Saved in:
6
The role of paid media, earned media, and sales promotions in driving marcom sales performance in consumer services
Spotts, Harlan E.
;
Weinberger, Marc G.
;
Assaf, A. Georges
; …
- In:
Journal of business research : JBR
152
(
2022
),
pp. 387-397
Persistent link: https://www.econbiz.de/10013493993
Saved in:
7
Disentangling effects of subjective and objective characteristics of advertising music
Liu, Gordon
;
Abolhasani, Morteza
;
Hang, Haiming
- In:
European journal of marketing
56
(
2022
)
4
,
pp. 1153-1183
Persistent link: https://www.econbiz.de/10013350955
Saved in:
8
An evaluation of the advertising media function using DEA and DEMATEL
Roodposhti, Maysam Shafiee
;
Behrang, Kiandokht
;
Kamali, Hadi
- In:
Journal of promotion management : innovations in …
28
(
2022
)
7
,
pp. 923-943
Persistent link: https://www.econbiz.de/10013357209
Saved in:
9
Ad blocking
Gritckevich, Aleksandr
;
Katona, Zsolt
;
Sárváry, Miklós
- In:
Management science : journal of the Institute for …
68
(
2022
)
6
,
pp. 4703-4724
Persistent link: https://www.econbiz.de/10013369115
Saved in:
10
Reviewer information and advertisement format : impact on watching a new movie release
Fogel, Joshua
;
Prabhu, Prajwal
- In:
Arts and the market : AAM
12
(
2022
)
2
,
pp. 105-117
Persistent link: https://www.econbiz.de/10013373290
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