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~isPartOf:"Digital advertising : theory and research"
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Mobile Marketing
18
Mobile marketing
18
Consumer behaviour
6
Interactive media
6
Interaktive Medien
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Konsumentenverhalten
6
Advertising effects
3
Confidence
3
Social Web
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Esther Thorson
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Rodgers, Shelly
3
Thorson, Esther
3
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Baek, Tae Hyun
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Daugherty, Terry
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Djuric, Vanja
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Drennan, Judy
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Duff, Brittany R. L.
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Ouyang, Sifan
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Sundar, S. Shyam
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Tham, Samuel
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Verlegh, Peeter W. J.
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Digital advertising : theory and research
SpringerLink / Bücher
20
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
Journal of retailing and consumer services
14
Springer eBook Collection / Business and Economics
13
Journal of business research : JBR
12
International journal of internet marketing and advertising : IJIMA
11
Journal of advertising research
10
Gabler Edition Wissenschaft
9
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Electronic commerce : Herausforderungen, Anwendungen, Perspektiven
8
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
8
Handbook of research on mobile marketing management
8
Internet-Marketing : marktorientiertes E-Business in Deutschland und den USA
8
Psychology & marketing
7
Journal of marketing
6
Reihe Electronic Commerce
6
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
5
Business horizons
5
Journal of marketing research
5
Journal of promotion management : JPM
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
4
Developing successful global strategies for marketing luxury brands
4
Electronic Services
4
Europäische Hochschulschriften / 5
4
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
4
International journal of electronic marketing and retailing : IJEMR
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of promotion management : innovations in planning and applied research
4
Marketing : ZFP ; journal of research and management
4
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
4
Wirtschaftswissenschaft
4
Working paper / National Bureau of Economic Research, Inc.
4
Young consumers : insight and ideas for responsible marketers
4
Apps management and e-commerce transactions in real-time
3
Asia Pacific journal of marketing and logistics
3
Ausgewählte Studien des ECC-Handel
3
Beiträge zur Marketingwissenschaft : Arbeitspapiere
3
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ECONIS (ZBW)
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Revisiting the interactive advertising model (IAM) after 15 years : an analysis of impact and implications
Rodgers, Shelly
;
Ouyang, Sifan
;
Thorson, Esther
- In:
Digital advertising : theory and research
,
(pp. 3-18)
.
2017
Persistent link: https://www.econbiz.de/10011645994
Saved in:
2
Network advertising model (NAM)
Thorson, Esther
;
Rodgers, Shelly
- In:
Digital advertising : theory and research
,
(pp. 19-30)
.
2017
Persistent link: https://www.econbiz.de/10011646045
Saved in:
3
Trends and opportunities for digital advertising research : a content analysis of advertising age, 2000-2015
Tham, Samuel
;
Rodgers, Shelly
;
Thorson, Esther
- In:
Digital advertising : theory and research
,
(pp. 31-44)
.
2017
Persistent link: https://www.econbiz.de/10011646100
Saved in:
4
A systematic analysis of interactive advertising research through a paradigm funnel
Daugherty, Terry
;
Djuric, Vanja
- In:
Digital advertising : theory and research
,
(pp. 45-65)
.
2017
Persistent link: https://www.econbiz.de/10011646102
Saved in:
5
Digital advertising clutter in an age of mobile media
Ha, Louisa
- In:
Digital advertising : theory and research
,
(pp. 69-85)
.
2017
Persistent link: https://www.econbiz.de/10011646103
Saved in:
6
Using theory of interactive media effects (TIME) to analyze digital advertising
Sundar, S. Shyam
;
Kim, Jinyoung
;
Gambino, Andrew
- In:
Digital advertising : theory and research
,
(pp. 86-109)
.
2017
Persistent link: https://www.econbiz.de/10011646105
Saved in:
7
Personalization, perceived intrusiveness, irritation, and avoidance in digital advertising
Marimoto, Mariko
- In:
Digital advertising : theory and research
,
(pp. 110-123)
.
2017
Persistent link: https://www.econbiz.de/10011646106
Saved in:
8
The role of reversal theory in digital advertising
Jung, Jae Min
;
Min, Kyeong Sam
;
Martin, Drew
- In:
Digital advertising : theory and research
,
(pp. 124-137)
.
2017
Persistent link: https://www.econbiz.de/10011646107
Saved in:
9
Advertising (in)attention in the digital environment
Duff, Brittany R. L.
;
Lutchyn, Yuliya
- In:
Digital advertising : theory and research
,
(pp. 138-165)
.
2017
Persistent link: https://www.econbiz.de/10011646108
Saved in:
10
Digital advertising in a new age : the power of (tele)presence
Lombard, Matthew
;
Snyder-Duch, Jennifer
- In:
Digital advertising : theory and research
,
(pp. 169-187)
.
2017
Persistent link: https://www.econbiz.de/10011646109
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