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~isPartOf:"Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet"
~subject:"Virales Marketing"
~subject:"Internet marketing"
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Virales Marketing
Internet marketing
Mobile Marketing
4
Mobile marketing
4
Beziehungsmarketing
2
Brand management
2
Information behaviour
2
Informationsverhalten
2
Markenführung
2
Marketing management
2
Marketingmanagement
2
Online-Marketing
2
Relationship marketing
2
Kundenempfehlung
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Viral marketing
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German
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Mezger, Miriam
2
Sadrieh, Abdolkarim
2
Albrecht, Carmen-Maria
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Bauer, Hans H.
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Martin, Isabel
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
International journal of internet marketing and advertising : IJIMA
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Journal of business research : JBR
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Journal of marketing
5
Business horizons
4
Journal of marketing research
4
Journal of promotion management : innovations in planning and applied research
4
Young consumers : insight and ideas for responsible marketers
4
Journal of advertising research
3
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of retailing and consumer services
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
SpringerLink / Bücher
3
Technological forecasting & social change : an international journal
3
Electronic commerce research and applications
2
Electronic markets : the international journal on networked business
2
Handbook of research on effective advertising strategies in the social media age
2
International journal of advertising : the review of marketing communications
2
International journal of business information systems : IJBIS
2
International journal of electronic commerce : IJEC
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of markets and business systems
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of technology marketing : IJTMkt
2
Journal of Indian business research
2
Journal of marketing communications
2
Journal of promotion management : JPM
2
Journal of the Academy of Marketing Science
2
Kohlhammer Edition Marketing
2
Marketing efficiency in tourism : coping with volatile demand
2
Production and operations management : the flagship research journal of the Production and Operations Management Society
2
Psychology & marketing
2
Rheinwerk Computing
2
Wissenschaftliche Schriften der WWU Münster / 4
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Advances in Consumer Psychology
1
Advances in electronic marketing
1
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ECONIS (ZBW)
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Virales Marketing als Weiterentwicklung des Empfehlungsmarketing
Bauer, Hans H.
;
Martin, Isabel
;
Albrecht, Carmen-Maria
- In:
Interactive Marketing im Web 2.0+ : Konzepte und …
,
(pp. 57-71)
.
2008
Persistent link: https://www.econbiz.de/10003762106
Saved in:
2
Proaktive und reaktive Markenpflege im Internet
Mezger, Miriam
;
Sadrieh, Abdolkarim
- In:
Interactive Marketing im Web 2.0+ : Konzepte und …
,
(pp. 73-92)
.
2008
Persistent link: https://www.econbiz.de/10003762107
Saved in:
3
Proaktive und reaktive Markenpflege im Internet
Mezger, Miriam
;
Sadrieh, Abdolkarim
- In:
Interactive Marketing im Web 2.0+ : Konzepte und …
,
(pp. 73-92)
.
2007
Persistent link: https://www.econbiz.de/10003565683
Saved in:
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