Wu, Hung-Che; Chen, Sharleen X.; Xu, Haonan - In: Asia Pacific Journal of Marketing and Logistics 36 (2024) 7, pp. 1717-1740
Purpose The purpose of the present research is to address the issue by conceptualizing artificial intelligence (AI) experience quality and its dimensions, and furthermore, to empirically test the relationships among AI experience quality, positive affective reactions, AI experience satisfaction...