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Search: subject:"Multichannel consumer segmentation"
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COVID-19 pandemic
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Journal of retailing and consumer services
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The effect of COVID-19 on consumers' channel shopping behaviors : a segmentation study
Ngoh, Cheryl-lyn
;
Groening, Christopher
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013366368
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