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Value proposition of smartphone destination marketing : the cases of Hong Kong and South Korea
Kim, Hyun Hee
;
Sun, Sunny
;
Law, Chun Hung Roberts
- In:
Journal of economics & management
44
(
2022
)
1
,
pp. 187-209
value perceptions of tourists of using smartphone applications by investigating the
National
Tourism
Organization
(NTO) of …
Persistent link: https://www.econbiz.de/10014324917
Saved in:
2
Branding as an essential element in the creation process of the image of the brand in national tourism destinations
Marczak, Mirosław
;
Borzyszkowski, Jacek
- In:
European research studies
23
(
2020
)
1
,
pp. 176-197
Persistent link: https://www.econbiz.de/10012286743
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