Branding as an essential element in the creation process of the image of the brand in national tourism destinations
Year of publication: |
2020
|
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Authors: | Marczak, Mirosław ; Borzyszkowski, Jacek |
Published in: |
European research studies. - Piraeus : [Verlag nicht ermittelbar], ISSN 1108-2976, ZDB-ID 2479315-2. - Vol. 23.2020, 1, p. 176-197
|
Subject: | Branding | image | National Tourism Organization | Tourismus | Tourism | Tourismusmarketing | Tourism marketing | Markenimage | Brand image | Markenführung | Brand management | Herkunftsbezeichnung | Designation of origin |
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