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Search: subject:"Normative influence"
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Consumer behaviour
13
Konsumentenverhalten
13
normative influence
12
Susceptibility to normative influence
6
Normative influence
5
Brand management
3
Consumer animosity
3
India
3
Indien
3
Markenführung
3
Personality psychology
3
Persönlichkeitspsychologie
3
Social Web
3
Social web
3
Advertising
2
Brand image
2
China
2
Communication visuelle
2
Comparative studies
2
Confidence
2
Consumer susceptibility to normative influence
2
Cosmopolitanism
2
Designation of origin
2
Emotion
2
Etudes comparées
2
Herkunftsbezeichnung
2
Influence sociale normative
2
Internet marketing
2
Luxury goods
2
Markenimage
2
Need for uniqueness
2
Online retailing
2
Online-Handel
2
Online-Marketing
2
Social normative influence
2
Vertrauen
2
customer service
2
injunctive norms
2
online purchase intention
2
online shopping
2
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Online availability
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Undetermined
17
Free
7
Type of publication
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Article
28
Book / Working Paper
2
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Article in journal
21
Aufsatz in Zeitschrift
21
Article
1
Language
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English
22
Undetermined
7
French
1
Author
All
Bakari, Haroon
2
Bandyopadhyay, Nirmalya
2
Chang, Hsing-Hua Stella
2
Fong, Cher Min
2
Kouser, Rukhsana
2
Niazi, Ghulam Shabbir Khan
2
Sabri, Ouidade
2
Abrahamse, Wokje
1
Acikgoz, Fulya
1
Agarwal, Ritika
1
Argo, Jennifer J.
1
Balabanis, George
1
Bartsch, Fabian
1
Bourdeau, Bryan
1
Celuch, Kevin
1
Charan, M.
1
Chen, I-Hung
1
Cherry, John
1
Chiu, Chou-Kang
1
Ehlen, Craig
1
Elwalda, Abdulaziz
1
Erkan, Ismail
1
Goyal, Tanuj
1
Groot, Judith I.M. de
1
Gu, Chenyan
1
Han, Wei
1
Han, Yu-Lin
1
Harrison, David M.
1
He, Yanqun
1
Henningsen, David Dryden
1
Henningsen, Mary Lynn Miller
1
Joe, Sheng-Wuu
1
Jones, Kayleigh
1
Kastanakis, Minas N.
1
Katsikeas, Constantine S.
1
Khare, Arpita
1
Khoso, Ubedullah
1
Kumar, Sampath K.
1
Lee, Kyung Tae
1
Lee, Richard
1
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Institution
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Université Paris-Dauphine
1
Université Paris-Dauphine (Paris IX)
1
Published in...
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International journal of Indian culture and business management : IJICBM
2
International journal of technology marketing : IJTMkt
2
Journal of Business Research
2
Journal of retailing and consumer services
2
American journal of business : applying research to practice ; AJB
1
Economics Papers from University Paris Dauphine
1
European journal of marketing : EJM
1
International journal of business communication : IJBC ; a publication of the Association of Business Communication
1
International marketing review
1
Journal of Business Ethics
1
Journal of customer behaviour
1
Journal of electronic commerce research : JECR
1
Journal of international marketing
1
Journal of marketing research : JMR
1
Journal of small business strategy
1
Journal of the Academy of Marketing Science
1
Journal of travel and tourism marketing
1
Marketing intelligence & planning
1
Marketing letters : a journal of research in marketing
1
Open Access publications from Université Paris-Dauphine
1
Pakistan Journal of Commerce and Social Sciences (PJCSS)
1
Pakistan journal of commerce and social sciences
1
Review of Behavioral Finance
1
Review of managerial science
1
Sustainability
1
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ECONIS (ZBW)
21
RePEc
7
BASE
1
EconStor
1
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1
Making brand activism successful : how advice-giving can boost support behavior and reap benefits for the brand
Thürridl, Carina
;
Thompson, Frauke Mattison
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 685-696
Persistent link: https://www.econbiz.de/10014458464
Saved in:
2
Drivers of eWOM engagement on social media for luxury consumers : analysis, implications, and future research directions
Pangarkar, Aniruddha
;
Patel, Jayesh
;
Kumar, Sampath K.
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014364048
Saved in:
3
Scarcity appeals in cross-cultural settings : a comprehensive framework
Khoso, Ubedullah
;
Tafani, Eric
;
Qazi, Asim
- In:
Journal of international marketing
31
(
2023
)
4
,
pp. 53-75
Persistent link: https://www.econbiz.de/10014435073
Saved in:
4
Influence of consumer tribalism on purchase behaviour : an empirical study through the lens of tribalism using recreational running groups/clubs in India
Charan, M.
- In:
International journal of Indian culture and business …
29
(
2023
)
2
,
pp. 243-270
Persistent link: https://www.econbiz.de/10014318435
Saved in:
5
A reconceptualisation of the mobile continuance intention : social drivers' perspective
Elwalda, Abdulaziz
;
Erkan, Ismail
;
Acikgoz, Fulya
; …
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
2
,
pp. 212-238
Persistent link: https://www.econbiz.de/10014310277
Saved in:
6
Consumer authenticity seeking : conceptualization, measurement, and contingent effects
Bartsch, Fabian
;
Zeugner-Roth, Katharina Petra
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 296-323
Persistent link: https://www.econbiz.de/10012819758
Saved in:
7
Reexamining emerging market animosity toward western developed countries : a social dilemma in physical retailing consumption under
normative
influence
Fong, Cher Min
;
Chang, Hsing-Hua Stella
;
Lin, Mong-Ching
; …
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013366348
Saved in:
8
Animosity, preference conflict and consumption context in an international crisis : a
normative
influence
perspective
Fong, Cher Min
;
Chang, Hsing-Hua Stella
;
Han, Yu-Lin
- In:
International marketing review
39
(
2022
)
6
,
pp. 1285-1308
Persistent link: https://www.econbiz.de/10013455464
Saved in:
9
Self-esteem,
normative
influence
, positive affect, and variety seeking : an integrated framework
Bandyopadhyay, Nirmalya
;
Agarwal, Ritika
- In:
International journal of Indian culture and business …
26
(
2022
)
4
,
pp. 446-459
Persistent link: https://www.econbiz.de/10014314202
Saved in:
10
Exploring the effects of policies promoting political correctness in the workplace
Henningsen, David Dryden
;
Henningsen, Mary Lynn Miller
- In:
International journal of business communication : IJBC …
59
(
2022
)
4
,
pp. 583-597
Persistent link: https://www.econbiz.de/10013384470
Saved in:
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