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~subject:"Consumer behaviour"
~isPartOf:"Journal of internet commerce"
~isPartOf:"Journal of management information systems : JMIS"
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Search: subject:"Online-Marketing"
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Consumer behaviour
Internet marketing
132
Online-Marketing
132
Social Web
77
Social web
77
Konsumentenverhalten
75
Online retailing
50
Online-Handel
50
E-commerce
44
Electronic Commerce
44
Viral marketing
40
Virales Marketing
40
Internet
24
social media
24
Website
21
Beziehungsmarketing
20
Relationship marketing
20
Brand management
17
Markenführung
17
Advertising effects
15
Werbewirkung
15
online reviews
12
Advertising
11
Confidence
11
Vertrauen
11
Personalisierung
10
Personalization
10
Werbung
10
Brand image
9
Data Mining
9
Data mining
9
Markenimage
9
Social network
9
Soziales Netzwerk
9
Experiment
8
Marketing management
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Marketingmanagement
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user-generated content
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Aiken, K. Damon
2
Aslam, Wajeeha
2
Duan, Wenjing
2
Farhat, Kashif
2
Ghoshal, Abhijeet
2
Jiang, Zhenhui
2
Mokhtar, Sany Sanuri Mohd
2
Shin, Sohyoun
2
Zhang, Jie Jennifer
2
Ahuja, Vandana
1
Akar, Erkan
1
Al-Khalaf, Eiman
1
Alam, Ansari Sarwar
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Alarcón-del-Amo, María-del-Carmen
1
Alavi, Shirin
1
Amaya Rivas, Adriana A.
1
Anisi, David
1
Anubha
1
Averbeck, Joshua M.
1
Awan, Mahmood A.
1
Balaji, M. S.
1
Baldus, Brian J.
1
Bat, Tuya
1
Benbasat, Izak
1
Benlian, Alexander
1
Bhatt, Anil
1
Boh, Wai Fong
1
Carcelén, Sonia
1
Carneiro, Teresa Cristina Janes
1
Chaiy, Seoil
1
Chau, Michael
1
Chau, Patrick Y. K.
1
Chawla, Deepak
1
Chen, Aihui
1
Chen, Cheng-Hua
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Chen, Chun-Der
1
Chen, Jianqing
1
Cheng, Yichen
1
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1
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Journal of internet commerce
Journal of management information systems : JMIS
Journal of business research : JBR
184
Journal of retailing and consumer services
146
International journal of internet marketing and advertising : IJIMA
118
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
81
Journal of marketing communications
72
International journal of advertising : the review of marketing communications
65
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
62
Journal of promotion management : innovations in planning and applied research
53
International journal of hospitality management
51
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
49
International journal of electronic marketing and retailing : IJEMR
47
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
47
The journal of product & brand management
45
Cogent business & management
39
Electronic commerce research
36
Management science : journal of the Institute for Operations Research and the Management Sciences
32
Information systems research : ISR
30
Journal of promotion management : JPM
29
Journal of marketing
28
International journal of advertising : the quarterly review of marketing communications
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
International journal of technology marketing : IJTMkt
27
Journal of electronic commerce research : JECR
27
The journal of brand management : an international journal
27
Tourism management : research, policies, practice
27
Asia Pacific journal of marketing and logistics
26
International journal of consumer studies
26
International journal of contemporary hospitality management
26
Journal of advertising research
26
Technological forecasting & social change : an international journal
26
Young consumers : insight and ideas for responsible marketers
25
Marketing intelligence & planning
24
Journal of marketing research : JMR
23
International journal of e-business research : an official publication of the Information Resources Management Association
22
Journal of marketing management : MM
22
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
21
Journal of hospitality marketing & management
21
Psychology & marketing
21
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ECONIS (ZBW)
75
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1
How many likes are good enough? : an evaluation of social media performance
Ferreira, Caitlin
;
Robertson, Jeandri
;
Reyneke, Mignon
- In:
Journal of internet commerce
21
(
2022
)
3
,
pp. 341-363
Persistent link: https://www.econbiz.de/10013352910
Saved in:
2
Relationship of the theory of consumption values and flow with online brand experience : a study of young consumers
Fathima, Arshiya
;
Khan, Adil
;
Alam, Ansari Sarwar
- In:
Journal of internet commerce
22
(
2023
)
4
,
pp. 509-537
Persistent link: https://www.econbiz.de/10014372872
Saved in:
3
Product recommendation and consumer search
Choudhary, Vidyanand
;
Zhang, Zhe
- In:
Journal of management information systems : JMIS
40
(
2023
)
3
,
pp. 752-777
Persistent link: https://www.econbiz.de/10014365151
Saved in:
4
Influencer marketing : role of influencer credibility and congruence on brand attitude and ewom
Dhun
;
Dangi, Hamendra Kumar
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. S28-S72
Persistent link: https://www.econbiz.de/10014287956
Saved in:
5
A forgotten tale of lurking engagement and social media-based brand communities
Farhat, Kashif
;
Aslam, Wajeeha
;
Mokhtar, Sany Sanuri Mohd
; …
- In:
Journal of internet commerce
22
(
2023
)
2
,
pp. 189-223
Persistent link: https://www.econbiz.de/10014288099
Saved in:
6
The nexus between social media marketing efforts and overall brand equity in the banking sector in Bangladesh : testing a moderated mediation model
Hafez, Md.
- In:
Journal of internet commerce
22
(
2023
)
2
,
pp. 293-320
Persistent link: https://www.econbiz.de/10014288104
Saved in:
7
Maximizing online revisiting and purchasing : a clickstream-based approach to enhancing customer lifetime value
Jabr, Wael
;
Ghoshal, Abhijeet
;
Cheng, Yichen
;
Pavlou, …
- In:
Journal of management information systems : JMIS
40
(
2023
)
2
,
pp. 470-502
Persistent link: https://www.econbiz.de/10014302597
Saved in:
8
What makes brand social media posts engaging? : an integrative framework and future research agenda
Deng, Qi
;
Hine, Michael J.
;
Ji, Shaobo
;
Wang, Yun
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 1-39
Persistent link: https://www.econbiz.de/10013547764
Saved in:
9
Does familiarity matter? : examining model familiarity in Instagram advertisements
Copeland, Lauren
;
Lyu, Jewon
;
Han, Jinhee
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 97-121
Persistent link: https://www.econbiz.de/10013547775
Saved in:
10
Online review antecedents of trust, purchase, and recommendation intention : a simulation-based experiment for hotels and AirBnBs
Furner, Christopher P.
;
Drake, John R.
;
Zinko, Robert
; …
- In:
Journal of internet commerce
21
(
2022
)
1
,
pp. 79-103
Persistent link: https://www.econbiz.de/10012801987
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