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~subject:"Consumer behaviour"
~subject:"Marketingmanagement"
~institution:"American Marketing Association"
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Consumer behaviour
Marketingmanagement
Internet marketing
8
Konsumentenverhalten
8
Online-Marketing
8
Marketing
7
Marketing management
7
Market research
5
Marktforschung
5
Beziehungsmarketing
4
Relationship marketing
4
Advertising
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Werbung
3
Brand management
2
International marketing
2
Internationales Marketing
2
Markenführung
2
Selling
2
Verkauf
2
Welt
2
World
2
Artificial intelligence
1
B-to-B-Marketing
1
Brand loyalty
1
Business-to-business marketing
1
Digitalisierung
1
Digitization
1
Entrepreneurship
1
Entrepreneurship approach
1
Innovation
1
Künstliche Intelligenz
1
Markentreue
1
Marketing theory
1
Marketingtheorie
1
New product development
1
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1
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8
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8
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Alvarez Mourey, James
1
Baker, Stacey Menzel
1
Blanchard, Simon
1
Chandy, Rajesh K.
1
Cutright, Keisha
1
Epp, Amber M.
1
Ferrell, Odies C.
1
Im, Subin
1
Inman, Jeffrey
1
Lukas, Bryan A.
1
Mallapragada, Girish
1
Malter, Alan J.
1
Moorman, Christine
1
Peres, Renana
1
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American Marketing Association
Springer Fachmedien Wiesbaden
14
Deutscher Dialogmarketing Verband
9
Information Resources Management Association
8
IGI Global
4
National Bureau of Economic Research
4
Campus Verlag
3
Technische Universität Braunschweig
3
Universität Mannheim
3
Wiley-VCH
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Books on Demand GmbH <Norderstedt>
2
Goethe-Universität Frankfurt am Main
2
Haufe-Lexware GmbH & Co. KG
2
OECD
2
RWTH Aachen
2
UVK Verlagsgesellschaft mbH
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Association of National Advertisers
1
Berliner Wissenschafts-Verlag
1
BusinessVillage GmbH
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Edward Elgar Publishing
1
European Advertising Academy
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Europäische Kommission / EU Consumer Programme
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Forschungsgruppe Konsum und Verhalten
1
Fördergesellschaft Marketing an der Universität Augsburg
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
ICORIA <12., 2013, Zagreb>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
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A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem : AMA Summer Academic Conference 2023 : AMA educators proceedings volume 34...
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
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2023
Persistent link: https://www.econbiz.de/10014444468
Saved in:
2
A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem ; Volume 2 of 2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
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2023
Persistent link: https://www.econbiz.de/10014444522
Saved in:
3
Reimagining marketing : AMA Summer Academic Conference 2021 : AMA educators proceedings volume 32 : Online, 4-6 August 2021
AMA Summer Academic Conference <2021, Online>
;
American …
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2021
Persistent link: https://www.econbiz.de/10012880695
Saved in:
4
The human side of marketing in age of digital transformation : AMA Winter Academic Conference 2021 : AMA educators proceedings volume 32 : online, 17-19 February 2021
Malter, Alan J.
(
ed.
);
Baker, Stacey Menzel
(
ed.
); …
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AMA Winter Academic Conference <2021, Online>
;
American …
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2021
Persistent link: https://www.econbiz.de/10012880704
Saved in:
5
Consumers and firms in a global world : AMA Winter Academic Conference 2020 : AMA educators proceedings volume 31 : San Diego, California, USA, 14-16 February 2020
Lukas, Bryan A.
(
ed.
);
Ferrell, Odies C.
(
ed.
)
-
AMA Winter Academic Conference <2020, San Diego, Calif.>
;
…
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2020
Persistent link: https://www.econbiz.de/10012486210
Saved in:
6
Bridging gaps: marketing in an age of disruption : AMA Summer Academic Conference 2020 : AMA educators proceedings volume 31 : online, 18-20 August 2020
Blanchard, Simon
(
ed.
);
Epp, Amber M.
(
ed.
); …
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AMA Summer Academic Conference: Bridging Gaps Marketing …
;
…
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2020
Persistent link: https://www.econbiz.de/10012549257
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7
Marketing on fire : burning questions, hot new methods, and practical ideas with spreading : AMA educators proceedings volume 30 : Chicago, Illinois, USA 9-11 August 2019
Peres, Renana
-
AMA Summer Academic Conference <2019, Chicago, Ill.>
;
…
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2019
Persistent link: https://www.econbiz.de/10012486208
Saved in:
8
Better marketing for a better world : Winter Marketing Academic Conference 2017 : AMA educators proceedings volume 28 : Orlando, Florida, USA, 17-19 February 2017
Chandy, Rajesh K.
(
ed.
);
Inman, Jeffrey
(
ed.
); …
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Winter Marketing Academic Conference <2017, Orlando, Fla.>
;
…
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2017
Persistent link: https://www.econbiz.de/10011809219
Saved in:
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