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~subject:"Consumer behaviour"
~subject:"Relationship marketing"
~isPartOf:"Asia Pacific journal of marketing and logistics"
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Search: subject:"Online-Marketing"
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Consumer behaviour
Relationship marketing
Internet marketing
35
Online-Marketing
35
Konsumentenverhalten
26
Social Web
18
Social web
18
Beziehungsmarketing
12
Brand management
9
Markenführung
9
Online retailing
8
Online-Handel
8
Social media
8
Brand image
7
Customer satisfaction
7
Kundenzufriedenheit
7
Markenimage
7
E-commerce
6
Electronic Commerce
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Advertising
5
Advertising effects
5
Viral marketing
5
Virales Marketing
5
Werbewirkung
5
Werbung
5
Brand
4
Markenartikel
4
Social media marketing
4
Consumer satisfaction
3
Emotion
3
Marketing management
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Marketingmanagement
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Website
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Brand equity
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Brand loyalty
2
Confidence
2
Customer integration
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Firm performance
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2
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2
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1
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1
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Asia Pacific journal of marketing and logistics
Journal of business research : JBR
201
Journal of retailing and consumer services
154
International journal of internet marketing and advertising : IJIMA
129
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
88
Journal of marketing communications
78
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
73
International journal of advertising : the review of marketing communications
65
Journal of promotion management : innovations in planning and applied research
60
International journal of electronic marketing and retailing : IJEMR
59
International journal of hospitality management
55
Journal of internet commerce
55
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
51
The journal of product & brand management
49
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
48
Cogent business & management
40
Electronic commerce research
38
Management science : journal of the Institute for Operations Research and the Management Sciences
33
Information systems research : ISR
32
International journal of technology marketing : IJTMkt
32
Journal of marketing
31
Marketing intelligence & planning
31
Journal of promotion management : JPM
30
International journal of contemporary hospitality management
29
Journal of electronic commerce research : JECR
29
Technological forecasting & social change : an international journal
29
The journal of brand management : an international journal
29
Journal of advertising research
28
Tourism management : research, policies, practice
28
International journal of advertising : the quarterly review of marketing communications
27
International journal of e-business research : an official publication of the Information Resources Management Association
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
International journal of consumer studies
26
Journal of management information systems : JMIS
26
Young consumers : insight and ideas for responsible marketers
26
Industrial marketing management : the international journal for industrial and high-tech firms
25
Journal of hospitality marketing & management
24
Journal of marketing management : JMM ; journal of the Academy of Marketing
24
Journal of the Academy of Marketing Science
24
Business horizons
23
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ECONIS (ZBW)
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Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
2
Factors affecting users' impulse purchases in online group buying : online consumer reviews, countdowns and self-control
Sun, Jingjing
;
Li, Tingting
;
Sun, Shouqiang
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 224-240
Persistent link: https://www.econbiz.de/10014486683
Saved in:
3
Brand engagement and community user behaviors in online interest communities : exploring a moderated mediation model
Hao, Ruohong
;
Liang, Xiaobei
;
Hu, Meng
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 512-530
Persistent link: https://www.econbiz.de/10014486755
Saved in:
4
What affects users to click social media ads and purchase intention? : the roles of advertising value, emotional appeal and credibility
Chen, Wen-Kuo
;
Ling, Chia-Ju
;
Chen, Chien-Wen
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1900-1916
Persistent link: https://www.econbiz.de/10014430186
Saved in:
5
Investigating the impact of authenticity of social media influencers on followers' purchase behavior : mediating analysis of parasocial interaction on Instagram
Agnihotri, Durgesh
;
Chaturvedi, Pallavi
;
Kulshreshtha, …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2377-2394
Persistent link: https://www.econbiz.de/10014430243
Saved in:
6
The perceived value of digital fashion product and purchase intention : the mediating role of the flow experience in metaverse platforms
Park, Yeonseo
;
Ko, Eunju
;
Do, Boram
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2645-2665
Persistent link: https://www.econbiz.de/10014430272
Saved in:
7
Do satisfied customers recommend restaurants? : the moderating effect of engagement on social networks on the relationship between satisfaction and eWOM
Chinelato, Flavia Braga
;
Oliveira, Alessandro Silva de
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2765-2784
Persistent link: https://www.econbiz.de/10014430284
Saved in:
8
Transforming customers into evangelists : influence of online brand experience on relationship quality and brand evangelism in the banking industry
Safeer, Asif Ali
;
Le Thanh Tiep
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 2947-2964
Persistent link: https://www.econbiz.de/10014486552
Saved in:
9
The dark side of mobile apps : when and how technical security matters for in-app purchases?
Liu, Yulong
;
Chung, Henry F. L.
;
Zhang, Zuopeng
;
Wu, Mian
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 2965-2982
Persistent link: https://www.econbiz.de/10014486562
Saved in:
10
Linking social media marketing efforts with customer brand engagement in driving brand loyalty
Aljuhmani, Hasan Yousef
;
Elrehail, Hamzah
;
Bayram, Pelin
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1719-1738
Persistent link: https://www.econbiz.de/10014315799
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