Nikolaev, Dmitrii - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 25 (2024) 1, pp. 36-50
The current research aims to systematically review the impact of the Internet of Things (IoT) on online marketing … understand the nature of IoT influences. The analysis reveals that while IoT offers transformative potential for online marketing … sustainability. Furthermore, there is a noticeable gap concerning the quantifiable impact of IoT on B2B online marketing …