//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Search engine"
~isPartOf:"Electronic commerce research and applications"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Online-Marketing"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Search engine
Internet marketing
29
Online-Marketing
29
Consumer behaviour
13
Konsumentenverhalten
13
Online retailing
10
Online-Handel
10
Advertising effects
9
Suchmaschine
9
Werbewirkung
9
E-commerce
8
Electronic Commerce
8
Social Web
8
Social web
8
Viral marketing
7
Virales Marketing
7
Advertising
6
Werbung
6
Auction theory
3
Auktionstheorie
3
Confidence
3
Experiment
3
Preismanagement
3
Pricing strategy
3
Reputation
3
Vertrauen
3
Auction
2
Auktion
2
Brand management
2
Consumer behavior
2
Customer satisfaction
2
Direct marketing
2
Direktmarketing
2
Einzelhandel
2
Electronic commerce
2
Feldforschung
2
Field research
2
Impulse buying
2
Information behaviour
2
Informationsverhalten
2
more ...
less ...
Type of publication
All
Article
9
Type of publication (narrower categories)
All
Article in journal
9
Aufsatz in Zeitschrift
9
Language
All
English
9
Author
All
Chiu, Yu-Ping
1
Deng, Xiaotie
1
D’Acquisto, Giuseppe
1
Eckert, Jochen
1
Hinz, Oliver
1
Hsieh, Ai-Yun
1
Huang, He
1
Italiano, Giuseppe Francesco
1
Jansen, Bernard J.
1
Jhang-li, Jhih-hua
1
Kauffman, Robert J.
1
Li, Yung-ming
1
Lo, Shao-Kang
1
Mukherjee, Partha
1
Naldi, Maurizio
1
Nottorf, Florian
1
Skiera, Bernd
1
Sun, Yang
1
Yuan, Yong
1
Zeng, Daniel
1
Zhou, Yunhong
1
more ...
less ...
Published in...
All
Electronic commerce research and applications
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
30
Information systems research : ISR
15
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
15
Management science : journal of the Institute for Operations Research and the Management Sciences
15
International journal of electronic commerce : IJEC
10
CESifo working papers
9
Journal of marketing research : JMR
8
International journal of electronic business
7
International journal of internet marketing and advertising : IJIMA
7
Internet and network economics : 4th international workshop, WINE 2008, Shanghai, China, December 17-20, 2008 ; proceedings
7
Internet and network economics : 5th international workshop, WINE 2009, Rome, Italy, December 14-18, 2009 ; proceedings
7
Journal of business research : JBR
7
Discussion papers / CEPR
6
SpringerLink / Bücher
6
Electronic commerce research
5
European journal of operational research : EJOR
5
International journal of industrial organization
5
Journal of electronic commerce research : JECR
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of retailing
5
Leitfaden Online-Marketing ; [Bd. 1]
5
Marketing science
5
essentials
5
International journal of business information systems : IJBIS
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of management information systems : JMIS
4
Journal of marketing research
4
Management information systems : mis quarterly
4
NET Institute Working Paper
4
Quantitative marketing and economics : QME
4
Working papers / Harvard Business School, Division of Research
4
Working papers / TSE : WP
4
Business horizons
3
CESifo Working Paper
3
Games and economic behavior
3
Johnson School Research Paper Series
3
Journal of marketing analytics : JMA
3
Journal of retailing and consumer services
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
more ...
less ...
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Keyword advertising is not what you think : clicking and eye movement behaviors on keyword advertising
Lo, Shao-Kang
;
Hsieh, Ai-Yun
;
Chiu, Yu-Ping
- In:
Electronic commerce research and applications
13
(
2014
)
4
,
pp. 221-228
Persistent link: https://www.econbiz.de/10011348321
Saved in:
2
Optimal reserve prices in weighted GSP auctions
Sun, Yang
;
Zhou, Yunhong
;
Deng, Xiaotie
- In:
Electronic commerce research and applications
13
(
2014
)
3
,
pp. 178-187
Persistent link: https://www.econbiz.de/10011348325
Saved in:
3
Performance analysis of keyword advertising campaign using gender-brand effect of search queries
Mukherjee, Partha
;
Jansen, Bernard J.
- In:
Electronic commerce research and applications
13
(
2014
)
2
,
pp. 139-149
Persistent link: https://www.econbiz.de/10011348327
Saved in:
4
Modeling the clickstream across multiple online advertising channels using a binary logit with Bayesian mixture of normals
Nottorf, Florian
- In:
Electronic commerce research and applications
13
(
2014
)
1
,
pp. 45-55
Persistent link: https://www.econbiz.de/10011348335
Saved in:
5
Co-evolution-based mechanism design for sponsored search advertising
Yuan, Yong
;
Zeng, Daniel
- In:
Electronic commerce research and applications
11
(
2012
)
1/6
,
pp. 537-547
Persistent link: https://www.econbiz.de/10009730152
Saved in:
6
On the design of sponsored keyword advertising slot autions : an analysis of a generalized second-price auction approach
Huang, He
;
Kauffman, Robert J.
- In:
Electronic commerce research and applications
10
(
2011
)
1/6
,
pp. 194-202
Persistent link: https://www.econbiz.de/10009561681
Saved in:
7
An analysis of the importance of the long tail in search engine marketing
Skiera, Bernd
;
Eckert, Jochen
;
Hinz, Oliver
- In:
Electronic commerce research and applications
9
(
2010
)
1/6
,
pp. 488-494
Persistent link: https://www.econbiz.de/10008933084
Saved in:
8
The value of location in keyword auctions
Naldi, Maurizio
;
D’Acquisto, Giuseppe
;
Italiano, …
- In:
Electronic commerce research and applications
9
(
2010
)
1/6
,
pp. 160-170
Persistent link: https://www.econbiz.de/10008933151
Saved in:
9
Pricing display ads and contextual ads : competition, acquisition, and investment
Li, Yung-ming
;
Jhang-li, Jhih-hua
- In:
Electronic commerce research and applications
8
(
2009
)
1/6
,
pp. 16-27
Persistent link: https://www.econbiz.de/10003957890
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->