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~subject:"Search engine"
~isPartOf:"Journal of retailing"
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Search: subject:"Online-Marketing"
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Search engine
Internet marketing
30
Online-Marketing
30
Consumer behaviour
18
Konsumentenverhalten
18
Online retailing
15
Online-Handel
15
Advertising effects
9
Werbewirkung
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Electronic Commerce
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Viral marketing
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Virales Marketing
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Vertriebsweg
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Beziehungsmarketing
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Abou Nabout, Nadia
1
DeRoos, Nicolas
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Fang, Eric
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Kim, Jisu J.
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Lee, Ju-Yeon
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Li, Xiaoling
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Lilienthal, Markus
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Lu, Qiang
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Nagpal, Mayank
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Palmatier, Robert W.
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Journal of retailing
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
30
Information systems research : ISR
15
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
15
Management science : journal of the Institute for Operations Research and the Management Sciences
15
International journal of electronic commerce : IJEC
10
Electronic commerce research and applications
9
CESifo working papers
8
Journal of marketing research : JMR
8
International journal of electronic business
7
International journal of internet marketing and advertising : IJIMA
7
Internet and network economics : 4th international workshop, WINE 2008, Shanghai, China, December 17-20, 2008 ; proceedings
7
Internet and network economics : 5th international workshop, WINE 2009, Rome, Italy, December 14-18, 2009 ; proceedings
7
Journal of business research : JBR
7
Discussion papers / CEPR
6
SpringerLink / Bücher
6
Electronic commerce research
5
European journal of operational research : EJOR
5
International journal of industrial organization
5
Journal of electronic commerce research : JECR
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Leitfaden Online-Marketing ; [Bd. 1]
5
Marketing science
5
essentials
5
International journal of business information systems : IJBIS
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of management information systems : JMIS
4
Journal of marketing research
4
Management information systems : mis quarterly
4
NET Institute Working Paper
4
Quantitative marketing and economics : QME
4
Working papers / Harvard Business School, Division of Research
4
Working papers / TSE : WP
4
Business horizons
3
CESifo Working Paper
3
Games and economic behavior
3
Johnson School Research Paper Series
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Journal of retailing and consumer services
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Operations research letters
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ECONIS (ZBW)
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1
Effects of online and offline advertising and their synergy on direct telephone sales
Lu, Qiang
;
Singh, Sonika
;
DeRoos, Nicolas
- In:
Journal of retailing
99
(
2023
)
3
,
pp. 337-352
Persistent link: https://www.econbiz.de/10014461656
Saved in:
2
Keyword selection strategies in search engine optimization : how relevant is relevance?
Nagpal, Mayank
;
Petersen, J. Andrew
- In:
Journal of retailing
97
(
2021
)
4
,
pp. 746-763
Persistent link: https://www.econbiz.de/10013270718
Saved in:
3
The effect of online shopping platform strategies on search, display, and membership revenues
Lee, Ju-Yeon
;
Fang, Eric
;
Kim, Jisu J.
;
Li, Xiaoling
; …
- In:
Journal of retailing
94
(
2018
)
3
,
pp. 247-264
Persistent link: https://www.econbiz.de/10011930788
Saved in:
4
Empirical generalizations in search engine advertising
Abou Nabout, Nadia
;
Lilienthal, Markus
;
Skiera, Bernd
- In:
Journal of retailing
90
(
2014
)
2
,
pp. 206-216
Persistent link: https://www.econbiz.de/10010402322
Saved in:
5
Trademark strategy in the internet age : customer hijacking and the doctrine of initial interest confusion
Scott, Clifford D.
- In:
Journal of retailing
89
(
2013
)
2
,
pp. 176-189
Persistent link: https://www.econbiz.de/10009757394
Saved in:
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