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Search engine
Online-Marketing
12,655
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12,248
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5,570
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5,564
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4,219
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4,214
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2,038
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Jerath, Kinshuk
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Skiera, Bernd
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9
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9
Jansen, Bernard J.
9
Goldmanis, Maris
8
Sayedi, Amin
8
Yang, Sha
8
Chen, Jianqing
7
Whinston, Andrew B.
7
Yang, Yanwu
7
Pal, Pallavi
6
Simonov, Andrey
6
Wilbur, Kenneth C.
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Zhu, Yi
6
Abou Nabout, Nadia
5
Edelman, Benjamin
5
Hosanagar, Kartik
5
Lammenett, Erwin
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Sapi, Geza
5
Shakhgildyan, Ksenia
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Stepanchuk, Tanja
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Viswanathan, Siva
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Yao, Song
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Abhishek, Vibhanshu
4
Abrams, Zoë
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Agarwal, Ashish
4
Ceyp, Michael
4
Cornière, Alexandre de
4
Gerstmeier, Eva
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Ghosh, Arpita
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Gong, Jing
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Grewenig, Elisabeth
4
Katona, Zsolt
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Li, Beibei
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Li, Xiaoling
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
30
Information systems research : ISR
15
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
15
Management science : journal of the Institute for Operations Research and the Management Sciences
15
International journal of electronic commerce : IJEC
10
Electronic commerce research and applications
9
CESifo working papers
8
Journal of marketing research : JMR
8
International journal of electronic business
7
International journal of internet marketing and advertising : IJIMA
7
Internet and network economics : 4th international workshop, WINE 2008, Shanghai, China, December 17-20, 2008 ; proceedings
7
Internet and network economics : 5th international workshop, WINE 2009, Rome, Italy, December 14-18, 2009 ; proceedings
7
Journal of business research : JBR
7
Discussion papers / CEPR
6
SpringerLink / Bücher
6
Electronic commerce research
5
European journal of operational research : EJOR
5
International journal of industrial organization
5
Journal of electronic commerce research : JECR
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of retailing
5
Leitfaden Online-Marketing ; [Bd. 1]
5
essentials
5
International journal of business information systems : IJBIS
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of management information systems : JMIS
4
Journal of marketing research
4
Management information systems : mis quarterly
4
NET Institute Working Paper
4
Quantitative marketing and economics : QME
4
Working papers / Harvard Business School, Division of Research
4
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4
Business horizons
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CESifo Working Paper
3
Games and economic behavior
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Johnson School Research Paper Series
3
Journal of retailing and consumer services
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Operations research letters
3
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ECONIS (ZBW)
687
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51
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687
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51
Analysis of online position auctions for search engine marketing
Santos, Margarida V. B.
;
Mota, Isabel
;
Campos, Pedro
- In:
Journal of marketing analytics : JMA
11
(
2023
)
3
,
pp. 409-425
Persistent link: https://www.econbiz.de/10014374857
Saved in:
52
A practical multi-objective auction design and optimization framework for sponsored search
Li, Qian
;
Wang, Liang
;
Xia, Lirong
;
Zheng, Wenxun
; …
- In:
Operations research letters
51
(
2023
)
6
,
pp. 541-547
Persistent link: https://www.econbiz.de/10014465719
Saved in:
53
Incentive-compatible assortment optimization for sponsored products
Balseiro, Santiago R.
;
Désir, Antoine
- In:
Management science : journal of the Institute for …
69
(
2023
)
8
,
pp. 4668-4684
Persistent link: https://www.econbiz.de/10014339320
Saved in:
54
Do online searches actually measure future retail investor trades?
Castro, Jessica de
;
Piccoli, Pedro
- In:
International review of financial analysis
86
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014248998
Saved in:
55
A semantic transfer approach to keyword suggestion for search engine advertising
Zhang, Jin
;
Zhang, Jilong
;
Chen, George Guo-Qiang
- In:
Electronic commerce research
23
(
2023
)
2
,
pp. 921-947
Persistent link: https://www.econbiz.de/10014252038
Saved in:
56
Optimal dynamic multi-keyword bidding policy of an advertiser in search-based advertising
Dayanik, Savas
;
Sezer, Semih O.
- In:
Mathematical methods of operations research : ZOR
97
(
2023
)
1
,
pp. 25-56
Persistent link: https://www.econbiz.de/10014227383
Saved in:
57
Competing for recommendations : the strategic impact of personalized product recommendations in online marketplaces
Zhou, Bo
;
Zou, Tianxin
- In:
Marketing science
42
(
2023
)
2
,
pp. 360-376
Persistent link: https://www.econbiz.de/10014317107
Saved in:
58
Bidding for an optimal portfolio of keywords in sponsored search advertising : from generic to branded keywords
Tunuguntla, Vaishnavi
;
Rakshit, Krishanu
;
Basu, Preetam
- In:
European journal of operational research : EJOR
307
(
2023
)
3
,
pp. 1424-1440
Persistent link: https://www.econbiz.de/10014282999
Saved in:
59
State-of-the-art in the search engine optimisation world
Chen, Jun G.
- In:
EuroMed journal of management : EMJM
5
(
2023
)
2
,
pp. 151-167
Persistent link: https://www.econbiz.de/10014306646
Saved in:
60
Privacy considerations for online advertising : a stakeholder's perspective to programmatic advertising
Cooper, Dylan A.
;
Yalcin, Taylan
;
Nistor, Cristina
; …
- In:
Journal of consumer marketing
40
(
2023
)
2
,
pp. 235-247
Persistent link: https://www.econbiz.de/10013536099
Saved in:
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