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~isPartOf:"Marketing letters : a journal of research in marketing"
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Consumer behaviour
6
Konsumentenverhalten
6
Packaging
6
Verpackung
6
Brand image
3
Brand management
3
Markenführung
3
Markenimage
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Food
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Food packaging
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Borgelink, Bianca G. D.
1
Fransen, Marieke L.
1
Han, Yegyu
1
Honea, Heather
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Horsky, Sharon
1
Kamleitner, Bernadette
1
Lockshin, Larry
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Louviere, Jordan
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Marckhgott, Eva
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Mueller, Simone
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Pandelaere, Mario
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Petit, Olivia
1
Rompay, Thomas J. L. van
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Scammon, Debra L.
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Seo, Joon Yong
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Marketing letters : a journal of research in marketing
Industrial Robot: An International Journal
30
Journal of retailing and consumer services
21
International Journal of Physical Distribution & Logistics Management
16
Journal of business research : JBR
15
EIU special report
13
International journal of consumer studies
13
Zeitschrift für angewandte Umweltforschung
13
International Journal of Retail & Distribution Management
12
Psychology & marketing
12
Special report / the Economist Intelligence Unit
12
Journal of retailing
11
International Journal of Wine Business Research
10
International journal of production economics
10
Journal of Product & Brand Management
10
Journal of food products marketing
10
Verpackungsmarketing : Fallbeispiele, Trends, Technologien
10
International journal of retail & distribution management
9
Journal of Consumer Marketing
9
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
9
Marketing : ZFP ; journal of research and management
9
Zeitschrift für Umweltpolitik & Umweltrecht : ZfU ; Beiträge zur rechts-, wirtschafts- und sozialwissenschaftlichen Umweltforschung
9
European Journal of Marketing
8
International journal of wine business research : IJWBR
8
Multisensory packaging : designing new product experiences
8
The international review of retail, distribution and consumer research
8
The journal of product & brand management
8
Asia Pacific journal of marketing and logistics
7
European journal of operational research : EJOR
7
International journal of production research
7
Journal of marketing
7
Journal of marketing research : JMR
7
LogForum : elektroniczne czasopismo naukowe z dziedziny logistyki
7
Economics Papers from University Paris Dauphine
6
International Journal of Wine Marketing
6
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
6
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
6
Entscheidungsstrategien in der BWL : Case Studies für Studium und Praxis
5
Journal of Business & Industrial Marketing
5
Journal of consumer behaviour : an international research review
5
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ECONIS (ZBW)
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1
All that glitters is not gold : when glossy
packaging
hurts brand trust
Han, Yegyu
;
Pandelaere, Mario
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
2
,
pp. 191-202
Persistent link: https://www.econbiz.de/10012548445
Saved in:
2
Matte matters : when matte
packaging
increases perceptions of food naturalness
Marckhgott, Eva
;
Kamleitner, Bernadette
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
2
,
pp. 167-178
Persistent link: https://www.econbiz.de/10012059959
Saved in:
3
Light as a feather : effects of
packaging
imagery on sensory product impressions and brand evaluation
Rompay, Thomas J. L. van
;
Fransen, Marieke L.
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
4
,
pp. 397-407
Persistent link: https://www.econbiz.de/10010439154
Saved in:
4
Are large portions always bad? : using the Delboeuf illusion on food
packaging
to nudge consumer behavior
Petit, Olivia
;
Velasco, Carlos
;
Spence, Charles
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
4
,
pp. 435-449
Persistent link: https://www.econbiz.de/10011964327
Saved in:
5
Do green packages lead to misperceptions? : the influence of package colors on consumers’ perceptions of brands with environmental claims
Seo, Joon Yong
;
Scammon, Debra L.
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
3
,
pp. 357-369
Persistent link: https://www.econbiz.de/10011730644
Saved in:
6
The power of plain : intensifying product experience with neutral aesthetic context
Honea, Heather
;
Horsky, Sharon
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 223-235
Persistent link: https://www.econbiz.de/10009530050
Saved in:
7
What you see may not be what you get : asking consumers what matters may not reflect what they choose
Mueller, Simone
;
Lockshin, Larry
;
Louviere, Jordan
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
4
,
pp. 335-350
Persistent link: https://www.econbiz.de/10008796182
Saved in:
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