Chen, Yu‐Shan; Chang, Ching‐Hsun - In: Management Decision 51 (2013) 1, pp. 63-82
perceived risk, green satisfaction, and green trust. Design/methodology/approach – The research object of this paper focuses on … green trust, whereas green perceived risk would negatively influence both of them. In addition, this study points out that … the relationships between green trust and its two antecedents – green perceived quality and green perceived risk – are …