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~type_genre:"Aufsatz im Buch"
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Consumer behaviour
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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
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Digital transformation and new approaches in trade, economics, finance and banking
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Consumer brand engagement through chatbots
Ohanians, Dessy
;
Wiid, Ria
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 47-66)
.
2024
Persistent link: https://www.econbiz.de/10014529063
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2
Investigating the combinations of target products and gifts : metal accounting perspective
Chen, Yi-Mu
;
Chen, Allen
;
Yang, I.-Hsuan
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 65-69)
.
2023
Persistent link: https://www.econbiz.de/10014289838
Saved in:
3
The moderating effect of store image on the relationship between private label naming strategy and
perceived
risk
Stoppacher, Lukas
;
Foscht, Thomas
;
Eisingerich, Andreas B
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 115-118)
.
2022
Persistent link: https://www.econbiz.de/10013281289
Saved in:
4
Examining the factors effecting the young consumers' self-service internet banking satisfaction and loyalty
Yimam, Ousman Mohammed
;
Yazar, Evrim Erdoğan
- In:
Digital transformation and new approaches in trade, …
,
(pp. 257-283)
.
2022
Persistent link: https://www.econbiz.de/10013448702
Saved in:
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