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~isPartOf:"Marketing letters : a journal of research in marketing"
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Brand image
61
Markenimage
61
Consumer behaviour
59
Konsumentenverhalten
59
Brand management
46
Markenführung
46
Brand
27
Markenartikel
27
Personality psychology
19
Persönlichkeitspsychologie
19
Advertising effects
17
Werbewirkung
17
Emotion
9
Beziehungsmarketing
8
Relationship marketing
8
Experiment
7
Branding
6
Perception
5
Wahrnehmung
5
Advertising
4
Brand extension
4
Brand loyalty
4
Confidence
4
Markentransfer
4
Market research
4
Marketing management
4
Marketingmanagement
4
Marktforschung
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Sound symbolism
4
Vertrauen
4
Werbung
4
Bewertung
3
Brand name
3
Brand personality
3
Cognition
3
Customer satisfaction
3
Erfolgsfaktor
3
Evaluation
3
Fundraising
3
Kognition
3
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English
78
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Klink, Richard R.
3
Ahuvia, Aaron
2
Bagozzi, Richard P.
2
Batra, Rajeev
2
Biswas, Abhijit
2
Dens, Nathalie
2
Guha, Abhijit
2
Gunasti, Kunter
2
Kouril, Michal
2
Lehmann, Donald R.
2
Liu, Maggie Wenjing
2
Martin, Brett A. S.
2
Nenkov, Gergana Y.
2
Newman, Kevin P.
2
Pelsmacker, Patrick de
2
Pogacar, Ruth
2
Rossiter, John R.
2
Russell, Cristel
2
Russell, Dale
2
Sattler, Henrik
2
Tam, Leona
2
Trump, Rebecca K.
2
Völckner, Franziska
2
Wu, Lan
2
Aguirre-Rodriguez, Alexandra
1
Ashworth, Laurence
1
Athaide, Gerard A.
1
Baghi, Ilaria
1
Banerjee, Madhumita
1
Bartels, Daniel M.
1
Baxter, Stacey M.
1
Bearden, William O.
1
Bechara, Antoine
1
Bekk, Magdalena
1
Besharat, Ali
1
Bijmolt, Tammo H. A.
1
Boeuf, Benjamin
1
Borgelink, Bianca G. D.
1
Brown, Drew
1
Bóveda-Lambie, Adriana M.
1
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
702
The journal of brand management : an international journal
353
The journal of product & brand management
317
Journal of retailing and consumer services
312
Discussion paper series / IZA
250
Psychology & marketing
209
Journal of vocational behavior
202
Journal of business ethics : JOBE
198
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
194
IZA Discussion Papers
174
International journal of hospitality management
158
Journal of consumer research : JCR ; an interdisciplinary bimonthly
154
Tourism management : research, policies, practice
145
European journal of marketing : EJM
135
SpringerLink / Bücher
134
International journal of selection and assessment
127
Journal of business and psychology
127
Journal of travel and tourism marketing
127
Asia Pacific journal of marketing and logistics
123
IZA Discussion Paper
116
Journal of marketing communications
109
Journal of career development
104
Working paper / National Bureau of Economic Research, Inc.
101
Cogent business & management
99
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
99
Marketing intelligence & planning
98
Journal of economic psychology : research in economic psychology and behavioral economics
97
Academy of Management journal : AMJ
96
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
94
Leadership
94
NBER working paper series
93
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
90
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
87
Journal of international consumer marketing
86
The journal of consumer marketing
86
Human performance
85
Human relations
85
Journal of managerial psychology
83
Leadership & organization development journal
83
Industrial marketing management : the international journal for industrial and high-tech firms
82
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ECONIS (ZBW)
78
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1
Emotion regulation in the marketplace : the role of pleasant brand personalities
Trump, Rebecca K.
;
Newman, Kevin P.
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
2
,
pp. 231-245
Persistent link: https://www.econbiz.de/10012548481
Saved in:
2
Can power predict consumers' preferences for aesthetic products? : the moderating role of locus of control
Xu, Mengmeng
;
Jiang, Hongyan
;
Tan, Huimin
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 575-589
Persistent link: https://www.econbiz.de/10014457866
Saved in:
3
Drivers of autonomous vehicles-analyzing consumer preferences for self-driving car brand extensions
Eggers, Felix
;
Eggers, Fabian
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 89-112
Persistent link: https://www.econbiz.de/10013184269
Saved in:
4
Robot-brand fit the influence of brand
personality
on consumer reactions to service robot adoption
Choi, Sungwoo
;
Liu, Stella X.
;
Choi, Choongbeom
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 129-142
Persistent link: https://www.econbiz.de/10013184293
Saved in:
5
Sad but smiling? : how the combination of happy victim images and sad message appeals increase prosocial behavior
Septianto, Felix
;
Paramita, Widya
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
1
,
pp. 91-110
Persistent link: https://www.econbiz.de/10012488855
Saved in:
6
Cued-recall asymmetries : the case of brand names and logos
Dommer, Sara Loughran
;
Parker, Jeffrey
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 669-684
Persistent link: https://www.econbiz.de/10014458461
Saved in:
7
Building consumer connection with new brands through rituals : the role of mindfulness
Liu, Maggie Wenjing
;
Zhu, Qichao
;
Wang, Xian
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 237-250
Persistent link: https://www.econbiz.de/10013273033
Saved in:
8
When less is more : consumers prefer brands that donate more in relative versus absolute terms
Keenan, Elizabeth A.
;
Wilson, Anne V.
;
John, Leslie K.
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 31-43
Persistent link: https://www.econbiz.de/10013184252
Saved in:
9
Should donation ads include happy victim images? : the moderating role of regulatory focus
Zemack-Rugar, Yael
;
Klucarova-Travani, Sona
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
4
,
pp. 421-434
Persistent link: https://www.econbiz.de/10011964322
Saved in:
10
The effect of control priming on irresponsible financial behavior
El Hazzouri, Mohammed
;
Main, Kelley J.
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
2
,
pp. 207-223
Persistent link: https://www.econbiz.de/10011876255
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