//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Gesundheitsökonomie & Qualitätsmanagement : Klinik und Praxis, Wirtschaft und Politik : offizielles Organ des Bundesverbandes Managed Care e.V. : offizielles Organ der Deutschen Gesellschaft für Gesundheitsökonomie e.V"
~isPartOf:"Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Pharmaceuticals"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Arzneimittel
10
Pharmaceuticals
10
USA
5
United States
5
New product development
4
Pharmaceutical industry
4
Pharmaindustrie
4
Produktentwicklung
4
Bibliometrics
3
Bibliometrie
3
Marketing management
3
Marketingmanagement
3
Medical treatment
3
Medizinische Behandlung
3
Advertising effects
2
Consumer behaviour
2
Innovation management
2
Innovationsmanagement
2
Konsumentenverhalten
2
Pharmacology
2
Pharmakologie
2
Sales promotion
2
Target group
2
Verkaufsförderung
2
Werbewirkung
2
Zielgruppe
2
Arzneimittelmarkt
1
Arzneimittelrecht
1
Bias
1
Business model
1
Children
1
Competitive advantage
1
Demand
1
Direct marketing
1
Direktmarketing
1
Generic drugs
1
Generika
1
Geschäftsmodell
1
Gesundheitsrisiko
1
Health risk
1
more ...
less ...
Type of publication
All
Article
11
Type of publication (narrower categories)
All
Aufsatz im Buch
11
Book section
11
Language
All
English
11
Author
All
Xie, Ying
2
Angelmar, Reinhard
1
Block, Lauren
1
Chan, Tat
1
Conley, James G.
1
Dong, Xiaojing
1
Doniger, Glen M.
1
Gupta, Sachin
1
Hanoch, Yaniv
1
Ilyuk, Veronika
1
Irmak, Caglar
1
Jain, Dipak
1
Kappe, Eelco
1
Kramer, Thomas
1
Landsman, Vardit
1
Leeflang, Peter
1
Li, Michael
1
Liu, Qiang
1
Miron-Shatz, Talya
1
Morgon, Pierre A.
1
Narasimhan, Chakravarthi
1
Osinga, Ernst C.
1
Petrova, Elina
1
Ruiz Conde, Enar
1
Stern, Philip
1
Stremersch, Stefan
1
Verniers, Isabel
1
Wieringa, Jaap E.
1
more ...
less ...
Published in...
All
Gesundheitsökonomie & Qualitätsmanagement : Klinik und Praxis, Wirtschaft und Politik : offizielles Organ des Bundesverbandes Managed Care e.V. : offizielles Organ der Deutschen Gesellschaft für Gesundheitsökonomie e.V
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
NBER working paper series
340
NBER Working Paper
264
Working paper / National Bureau of Economic Research, Inc.
261
Journal of health economics
119
The European journal of health economics : HEPAC ; health economics in prevention and care
111
Health economics
109
International journal of pharmaceutical and healthcare marketing : IJPHM
82
World Bank Other Operational Studies
66
Discussion paper series / IZA
65
Health affairs : at the intersection of health, health care, and policy
63
CESifo working papers
58
Research paper
54
Health marketing quarterly
51
International Journal of Pharmaceutical and Healthcare Marketing
46
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
46
Discussion papers / CEPR
36
Health economics review
33
Working paper
33
World Bank Publications
32
Management science : journal of the Institute for Operations Research and the Management Sciences
31
IZA Discussion Paper
30
Applied economics
29
Journal of pharmaceutical finance, economics & policy
28
Research policy : policy, management and economic studies of science, technology and innovation
28
The European journal of health economics
28
International journal of the economics of business
27
Policy Research Working Paper Series
27
International journal of health economics and management
26
CESifo Working Paper Series
25
CESifo Working Paper
24
Journal of illicit economies and development : JIED
24
Journal of research in pharmaceutical economics
23
Applied economics letters
22
Economics letters
22
The American economic review
22
Working Papers / eSocialSciences
22
European journal of operational research : EJOR
21
Research papers / South Centre
21
American economic journal : a journal of the American Economic Association
20
Forum for health economics & policy : an evolving collection of symposia on important health care issues
20
more ...
less ...
Source
All
ECONIS (ZBW)
11
Showing
1
-
10
of
11
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Direct-to-consumer advertising of
pharmaceuticals
: an integrative review
Liu, Qiang
;
Gupta, Sachin
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 629-649)
.
2014
Persistent link: https://www.econbiz.de/10010353470
Saved in:
2
Modeling the effects of promotional efforts on aggregate pharmaceutical demand : what we know and challenges for the future
Wieringa, Jaap E.
;
Osinga, Ernst C.
;
Ruiz Conde, Enar
; …
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 591-628)
.
2014
Persistent link: https://www.econbiz.de/10010353471
Saved in:
3
Understanding sample usage and sampling as a promotion tool : state of industry practice and current research
Dong, Xiaojing
;
Li, Michael
;
Xie, Ying
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 507-530)
.
2014
Persistent link: https://www.econbiz.de/10010353474
Saved in:
4
Vaccine marketing
Angelmar, Reinhard
;
Morgon, Pierre A.
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 365-423)
.
2014
Persistent link: https://www.econbiz.de/10010353555
Saved in:
5
Factors affecting adherence to governmental health warnings and the case of over-the-counter cough and cold medications (OTC-CCM) in children under two
Miron-Shatz, Talya
;
Doniger, Glen M.
;
Hanoch, Yaniv
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 345-363)
.
2014
Persistent link: https://www.econbiz.de/10010353556
Saved in:
6
Efficacy expectations and adherence : evidence of consumer biases and heuristics in pharmaceutical marketing
Ilyuk, Veronika
;
Irmak, Caglar
;
Kramer, Thomas
;
Block, …
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 315-344)
.
2014
Persistent link: https://www.econbiz.de/10010353558
Saved in:
7
Patent expiry and pharmaceutical market opportunities at the nexus of pricing and innovation policy
Jain, Dipak
;
Conley, James G.
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 255-285)
.
2014
Persistent link: https://www.econbiz.de/10010353563
Saved in:
8
Pharmaceutical lifecycle extension strategies
Kappe, Eelco
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 225-254)
.
2014
Persistent link: https://www.econbiz.de/10010353564
Saved in:
9
The successful launch and diffusion of new therapies
Landsman, Vardit
;
Verniers, Isabel
;
Stremersch, Stefan
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 189-223)
.
2014
Persistent link: https://www.econbiz.de/10010353575
Saved in:
10
Evaluating the impact of treatment effectiveness and side effects in presribing choices
Chan, Tat
;
Narasimhan, Chakravarthi
;
Xie, Ying
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 171-187)
.
2014
Persistent link: https://www.econbiz.de/10010353576
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->