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~isPartOf:"Health care management science"
~isPartOf:"International journal of pharmaceutical and healthcare marketing : IJPHM"
~person:"Lee-Wingate, Sooyeon Nikki"
~person:"Huh, Jisu"
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Arzneimittel
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Pharmaceuticals
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Advertising effects
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2000-2008
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Lee-Wingate, Sooyeon Nikki
Huh, Jisu
Mukherjee, Avinandan
4
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Health care management science
International journal of pharmaceutical and healthcare marketing : IJPHM
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International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
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ECONIS (ZBW)
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1
Consumer responses to pharmaceutical-company-sponsored disease information websites and DTC branded websites
Huh, Jisu
;
Shin, Wonsun
- In:
International journal of pharmaceutical and healthcare …
9
(
2015
)
4
,
pp. 306-329
Persistent link: https://www.econbiz.de/10011479844
Saved in:
2
The influence of the number of presented symptoms in product-claim direct-to-consumer advertising on behavioral intentions
Lee-Wingate, Sooyeon Nikki
;
Xie, Ying
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
3
,
pp. 265-284
Persistent link: https://www.econbiz.de/10009790619
Saved in:
3
Consumer perceptions of product-claim versus help-seeking direct-to-consumer advertising
Lee-Wingate, Sooyeon Nikki
;
Xie, Ying
- In:
International journal of pharmaceutical and healthcare …
4
(
2010
)
3
,
pp. 232-246
Persistent link: https://www.econbiz.de/10008667685
Saved in:
4
The state of public research on over-the-counter drug advertising
DeLorme, Denise E.
;
Huh, Jisu
;
Reid, Leonard N.
;
An, Soontae
- In:
International journal of pharmaceutical and healthcare …
4
(
2010
)
3
,
pp. 208-231
Persistent link: https://www.econbiz.de/10008667686
Saved in:
5
Seniors' perceptions of prescription drug information sources
DeLorme, Denise E.
;
Huh, Jisu
;
Reid, Leonard N.
- In:
International journal of pharmaceutical and healthcare …
1
(
2007
)
2
,
pp. 107-127
Persistent link: https://www.econbiz.de/10003937169
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