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~isPartOf:"Health marketing quarterly"
~isPartOf:"Health care management science"
~type_genre:"Aufsatz in Zeitschrift"
~subject:"Gesundheitsrisiko"
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Gesundheitsrisiko
Arzneimittel
69
Pharmaceuticals
69
Direct marketing
31
Direktmarketing
31
Advertising
28
Werbung
28
Advertising effects
24
Werbewirkung
24
Pharmaceutical industry
21
Pharmaindustrie
21
Consumer behaviour
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prescription drugs
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Health risk
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Infektionskrankheit
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Aufsatz in Zeitschrift
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Park, Jin Seong
2
Ahn, Ho-Young Anthony
1
Aikin, Kathryn J.
1
Banerji, Diptiman
1
Betts, Kevin R.
1
Dash, Pranati
1
Haley, Eric John
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Ju, Ilwoo
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Mohanty, Abhijit
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Health marketing quarterly
Health care management science
Journal of health economics
5
International journal of pharmaceutical and healthcare marketing : IJPHM
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
American economic journal : a journal of the American Economic Association
1
Athens journal of business & economics : AJBE
1
Contemporary economic policy : a journal of Western Economic Association International
1
Empirical economics : a journal of the Institute for Advanced Studies, Vienna, Austria
1
Health care management science : a new journal serving the international health care management community
1
Health economics
1
Health economics review
1
International journal of economic policy studies
1
Italian economic journal
1
Jahrbücher für Nationalökonomie und Statistik
1
Journal of benefit-cost analysis : JBCA
1
Journal of bioeconomics
1
Journal of human capital : JHC
1
Journal of population economics : international research on the economics of population, household, and human resources
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of risk and financial management : JRFM
1
Marketing letters : a journal of research in marketing
1
National Institute economic review : journal of the National Institute of Economic and Social Research
1
Population and economics : PE
1
Production and operations management : the flagship research journal of the Production and Operations Management Society
1
Schmollers Jahrbuch : journal of contextual economics
1
Swiss journal of economics and statistics
1
Technology analysis & strategic management
1
The B.E. journal of economic analysis & policy
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The journal of law & economics
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ECONIS (ZBW)
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1
How do attitudes toward Covid-19 vaccine impact intentions to vaccinate in an emerging economy? : the moderating effect of risk perception and Covid-19 anxiety
Mohanty, Abhijit
;
Dash, Pranati
;
Banerji, Diptiman
- In:
Health marketing quarterly
38
(
2021
)
4
,
pp. 238-254
Persistent link: https://www.econbiz.de/10012802272
Saved in:
2
Effects of risk disclosure prominence in direct-to-consumer advertising (DTCA) of prescription drugs : an integrative cognitive process model
Ju, Ilwoo
;
Park, Jin Seong
- In:
Health marketing quarterly
35
(
2018
)
1
,
pp. 32-46
Persistent link: https://www.econbiz.de/10011865627
Saved in:
3
Optimistic bias, advertising skepticism, and consumer intentions for seeking information about the health risks of prescription medicine
Park, Jin Seong
;
Ahn, Ho-Young Anthony
;
Haley, Eric John
- In:
Health marketing quarterly
34
(
2017
)
2
,
pp. 81-96
Persistent link: https://www.econbiz.de/10011706876
Saved in:
4
Consumer perceptions of prescription and over-the-counter drug advertisements with promotional offers
Aikin, Kathryn J.
;
Sullivan, Helen W.
;
O'Donoghue, Amie C.
- In:
Health marketing quarterly
33
(
2016
)
4
,
pp. 291-306
Persistent link: https://www.econbiz.de/10011628478
Saved in:
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