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~isPartOf:"International journal of pharmaceutical and healthcare marketing : IJPHM"
~subject:"Werbung"
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Search: subject:"Pharmaceuticals"
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Werbung
Arzneimittel
79
Pharmaceuticals
79
Pharmaceutical industry
37
Pharmaindustrie
37
Consumer behaviour
21
Konsumentenverhalten
21
Advertising effects
19
Werbewirkung
19
Advertising
17
Direct marketing
16
Direktmarketing
16
Arzneimittelmarkt
14
Pharmaceutical market
14
Physicians
14
Ärzte
14
USA
11
United States
11
Brand
9
Markenartikel
8
Gesundheitsversorgung
7
Health care
7
Pharmacology
7
Pharmakologie
7
Elderly people
6
Generic drugs
6
Generika
6
Ältere Menschen
6
Beziehungsmarketing
5
Brand management
5
Direct-to-consumer advertising
5
Gesundheitswesen
5
Health care system
5
Markenführung
5
Marketing management
5
Marketingmanagement
5
Pharmaceutical marketing
5
Relationship marketing
5
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4
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Mukherjee, Avinandan
3
Ju, Ilwoo
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Mackert, Michael
2
Abernathy, Ty
1
Adams-Price, Carolyn
1
Ali Shah, Syed Zulfiqar
1
An, Soontae
1
Ball, Jennifer
1
Bhutada, Nilesh
1
Boudewyns, Vanessa
1
Carroll, Norman V.
1
Chen, Hai D. B.
1
Chilek, Lindsay
1
DeLorme, Denise E.
1
Delbaere, Majorie
1
Deshpande, Aparna
1
Finney, Zachary
1
Guadagno, Marie
1
Henley, Tracy B.
1
Huh, Jisu
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1
Wanasika, Isaac
1
Wei, Mei-Ling
1
Williams, Pamela A.
1
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International journal of pharmaceutical and healthcare marketing : IJPHM
Health marketing quarterly
28
NBER working paper series
12
NBER Working Paper
11
Working paper / National Bureau of Economic Research, Inc.
7
Development of scientific marketing in the twentieth century : research for sales in the pharmaceutical industry
6
International journal of advertising : the quarterly review of marketing communications
6
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
5
Journal of health economics
4
Health economics
3
International journal of industrial organization
3
Journal of public policy & marketing
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Reihe Wirtschaftswissenschaften
3
Aachener ökonomische Studien
2
Applied economics
2
Cross-cultural buyer behavior
2
Discussion paper / Institute of Social and Economic Research
2
Hamburger Arbeiten zur Linguistik und Texttheorie : HALT
2
International journal of pharmaceutical and healthcare marketing
2
Journal of advertising research
2
Journal of current issues and research in advertising : JCIRA
2
Journal of global marketing
2
Journal of promotion management : JPM
2
Journal of public economic theory
2
Konstanzer Schriften zur Rechtswissenschaft
2
Marketing letters : a journal of research in marketing
2
Quantitative marketing and economics : QME
2
Research paper
2
Southern economic journal
2
Advances in economic analysis & policy
1
Advances in marketing and public policy : a research annual
1
Advertising theory
1
American Society of Health Economists (ASHEcon) Paper
1
American business law journal : the official publication of the American Business Law Association
1
American economic journal : a journal of the American Economic Association
1
Berichte aus der Betriebswirtschaft
1
Bridging the gap between advertising academia and practice
1
CESifo Working Paper
1
CESifo Working Paper Series
1
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ECONIS (ZBW)
17
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1
The effects of advertising skepticism in consumer prescription drug advertising : the moderating role of risk disclosure location
Ju, Ilwoo
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
4
,
pp. 395-411
Persistent link: https://www.econbiz.de/10011812887
Saved in:
2
Thinking about fair balance : how prescription drug advertising disclosure prominence works?
Ju, Ilwoo
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
1
,
pp. 2-15
Persistent link: https://www.econbiz.de/10011705003
Saved in:
3
Physicians' attitude towards direct to consumer advertising of pharmaceutical drugs
Siddiqi, Arslan Ahmad
;
Ali Shah, Syed Zulfiqar
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10011705008
Saved in:
4
Content analysis of comparative claims in drug advertisements
Boudewyns, Vanessa
;
Williams, Pamela A.
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
3
,
pp. 302-322
Persistent link: https://www.econbiz.de/10011620454
Saved in:
5
Do consumers perceive their doctors as influenced by pharmaceutical marketing communications? : a persuasion knowledge perspective
Wei, Mei-Ling
;
Delbaere, Majorie
- In:
International journal of pharmaceutical and healthcare …
9
(
2015
)
4
,
pp. 330-348
Persistent link: https://www.econbiz.de/10011479849
Saved in:
6
Relationship between direct-to-consumer advertising and consumers' decision-making
Sharabati, Abdel-Aziz Ahmad
;
Khraim, Hamzeh Salim
; …
- In:
International journal of pharmaceutical and healthcare …
8
(
2014
)
2
,
pp. 178-192
Persistent link: https://www.econbiz.de/10010388961
Saved in:
7
Pharmaceutical direct-to-consumer advertising ; Pt. 2
Mukherjee, Avinandan
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010237499
Saved in:
8
DTC drug advertising ethics : laboratory for medical marketing
Mackert, Michael
;
Guadagno, Marie
;
Mabry, Amanda
; …
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
4
,
pp. 374-390
Persistent link: https://www.econbiz.de/10010237648
Saved in:
9
Prescription drug advertisements and older adults : a case for implicit memory
Abernathy, Ty
;
Adams-Price, Carolyn
;
Henley, Tracy B.
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
4
,
pp. 341-356
Persistent link: https://www.econbiz.de/10010237650
Saved in:
10
Pharmaceutical direct-to-consumer advertising ; Pt. 1
Mukherjee, Avinandan
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009790606
Saved in:
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