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~type:"article"
~subject:"Werbung"
~subject:"United States"
~type_genre:"Fallstudie"
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Werbung
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27
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Rubia Orti, Daniel de la
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Engaging consumers through branded entertainment and convergent media
1
Entrepreneurship, theory and practice : ET & P
1
Journal of business case studies
1
Society and business review
1
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ECONIS (ZBW)
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Product placement in the pharmaceutical industry : the case of Sinemet in ER
Rubia Orti, Jose Enrique de la
;
Giner Larza, Eva Maria
; …
- In:
Engaging consumers through branded entertainment and …
,
(pp. 170-188)
.
2015
Persistent link: https://www.econbiz.de/10011389602
Saved in:
2
Restoring social legitimacy : discursive strategies used by a pharmaceutical industry leader
Hasbani, Marc
;
Breton, Gaétan
- In:
Society and business review
8
(
2013
)
1
,
pp. 71-89
Persistent link: https://www.econbiz.de/10009711725
Saved in:
3
Opt-e-scrip, Inc.
Huser, Eleanor Ann
;
Swartz, Ethné
- In:
Entrepreneurship, theory and practice : ET & P
34
(
2010
)
2
,
pp. 399-418
Persistent link: https://www.econbiz.de/10003964780
Saved in:
4
Thundermist health center : extending pharmaceutical services to underserved patients
Quigley, Charles J.
;
Bingham, Frank G.
- In:
Journal of business case studies
5
(
2009
)
2
,
pp. 5-16
Persistent link: https://www.econbiz.de/10003825922
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