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~type_genre:"Aufsatz im Buch"
~type_genre:"Elektronischer Datenträger"
~subject:"New product development"
~subject:"United States"
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Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
6
Investing in health : the social and economic benefits of health care innovation
5
The economics of medical technology
4
Economic dimensions of personalized and precision medicine
2
Measuring and modeling health care costs
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After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
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Bridging the gap between advertising academia and practice
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Engaging consumers through branded entertainment and convergent media
1
Engaging the new world : responses to the knowledge economy ; in honour of Peter J. Sheehan
1
Explorations in the economics of aging
1
From Little's law to marketing science : essays in honor of John D.C. Little
1
Gaining momentum : managing the diffusion of innovations
1
Green and sustainable pharmacy : [1st International Conference on Sustainable Pharmacy]
1
Handbook of health economics ; Volume two
1
Handbook of pricing research in marketing
1
Handbuch Market-Access : Marktzulassung ohne Nebenwirkungen
1
Health at older ages : the causes and consequences of declining disability among the elderly
1
Health economics and policy challenges in global emerging markets
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Ideen- und Innovationsmanagement
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Intellectual property rights : legal and economic challenges for development
1
Issues in Indo-US trade and economic cooperation
1
Measuring capital in the new economy
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Medical care output and productivity
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MehrWERT-Projektmanagement : Chancen zum Wachsen nutzen ; PM-Forum 2010, 27. Internationales Deutsches Projektmanagement-Forum ; Berlin, 26. - 27.10.2010 ; Tagungsband
1
Modelling our future : population ageing, health and aged care
1
Perspectives on financing innovation ; [papers presented at a Conference on "Financing Innovation : Toward Our Economic Future", hosted by the George Washington University Law School Center for Law , Economics and Finance (C-Leaf)" on March 25 - 26, 2011]
1
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Pharmaceutical innovation : incentives, competition, and cost-benefit analysis in international perspective
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Pharmaceutical markets and insurance worldwide
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Rationalisierungsreserven im deutschen Gesundheitswesen : Bad Orber Gespräche über kontroverse Themen im Gesundheitswesen, 4. - 6. 11. 1999. Eberhard Wille ... (Hrsg.)
1
Regulation versus litigation : perspectives from economics and law
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Regulatory reform reconsidered
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The value of pharmacogenomic information
Graves, John A.
;
Zhou, Zilu
;
Garbett, Shawn
;
Peterson, …
- In:
Economic dimensions of personalized and precision medicine
,
(pp. 53-86)
.
2019
Persistent link: https://www.econbiz.de/10012020065
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2
Cost sharing in insurance coverage for precision medicine
Pauly, Mark V.
- In:
Economic dimensions of personalized and precision medicine
,
(pp. 159-184)
.
2019
Persistent link: https://www.econbiz.de/10012020074
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3
The regulation of prescription drug competition and market responses : patterns in prices and sales following loss of exclusivity
Aitken, Murray L.
;
Berndt, Ernst R.
;
Bosworth, Barry
; …
- In:
Measuring and modeling health care costs
,
(pp. 243-271)
.
2018
Persistent link: https://www.econbiz.de/10011812699
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4
Specialty drug prices and utilization after loss of us patent exclusivity, 2001-2007
Conti, Rena M.
;
Berndt, Ernst R.
- In:
Measuring and modeling health care costs
,
(pp. 273-321)
.
2018
Persistent link: https://www.econbiz.de/10011812702
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5
The effects of different ad appeals in non-prescription drug advertising : a cross-cultural investigation
Koinig, Isabell
;
Diehl, Sandra
;
Mueller, Barbara
- In:
Bridging the gap between advertising academia and practice
,
(pp. 266-280)
.
2017
Persistent link: https://www.econbiz.de/10011540397
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6
Markets for pharmaceutical products
Scott Morton, Fiona
;
Kyle, Margaret K.
-
2012
Persistent link: https://www.econbiz.de/10011498384
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7
Dynamic allocation of pharmaceutical detailing and sampling for long-term profitability
Montoya, Ricardo
;
Netzer, Oded
;
Jedidi, Kamel
- In:
From Little's law to marketing science : essays in …
,
(pp. 175-209)
.
2016
Persistent link: https://www.econbiz.de/10011436076
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8
Willingness-to-pay for a new pharmaceutical : is it worth the money? : whose money?
Sennhauser, Michèle
;
Zweifel, Peter
- In:
Health economics and policy challenges in global …
,
(pp. 59-91)
.
2016
Persistent link: https://www.econbiz.de/10011476376
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9
Bioentrepreneurship : opportunities and challenges
Meyers, Arlen D.
- In:
Embracing entrepreneurship across disciplines : ideas …
,
(pp. 73-85)
.
2015
Persistent link: https://www.econbiz.de/10011387092
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10
Product placement in the pharmaceutical industry : the case of Sinemet in ER
Rubia Orti, Jose Enrique de la
;
Giner Larza, Eva Maria
; …
- In:
Engaging consumers through branded entertainment and …
,
(pp. 170-188)
.
2015
Persistent link: https://www.econbiz.de/10011389602
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