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~isPartOf:"Journal of advertising research"
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Print advertising
18
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18
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Nyilasy, Gergely
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Reid, Leonard N.
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Teichert, Thorsten
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Adil, Safaa
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Beard, Fred
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Bishop, Melissa
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Boerman, Sophie
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Campbel, Colin
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Cano, Cynthia Rodriguez
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Chang, Chun-Tuan
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Dahlén, Micael
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Hardeck, Dirk
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Laroche, Michel
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Liu, Yong
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McDonald, Scott C.
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Meurs, Lex van
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Nataraajan, Rajan
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Nepomuceno, Marcelo Vinhal
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Journal of advertising research
The journal of media economics
47
Journal of media business studies
29
Materialien / Deutscher Bundestag, Verwaltung, Hauptabteilung Wissenschaftliche Dienste
24
SpringerLink / Bücher
23
Zeitschrift für Parlamentsfragen : ZParl
23
JMM : the international journal on media management
22
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
21
Europäische Hochschulschriften / 5
18
Kommunalpolitische Schriften der Stadt Braunschweig
16
International journal of advertising : the quarterly review of marketing communications
15
Journal of advertising : official publication of the American Academy of Advertising
14
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
14
Journal of business research : JBR
13
Journal of current issues and research in advertising : JCIRA
12
Theorie und Praxis der deutschen Sozialdemokratie
12
Ämter und Organisationen der Bundesrepublik Deutschland
12
Arbeitsmaterialien zur Raumordnung und Raumplanung
11
Journal of marketing communications
11
Materiały i studia do historii prasy i czasopiśmiennictwa polskiego
11
Mitteilungen des Statistischen Amts der Stadt der Reichsparteitage
11
NBER Working Paper
11
NBER working paper series
11
Medienzukunft und regionale Zeitungen : der lokale Raum in der digitalen und mobilen Medienwelt
10
Praxis des Zeitungsmanagements : ein Kompendium
10
Beiträge zur Gesellschafts- und Bildungspolitik
9
Die DDR : Realitäten, Argumente
9
Die öffentliche Verwaltung : DÖV ; Zeitschrift für öffentliches Recht und Verwaltungswissenschaft
9
Dortmunder Beiträge zur Zeitungsforschung
9
Information economics and policy : IEP
9
Working paper / National Bureau of Economic Research, Inc.
9
Arbeiten zur rheinischen Landeskunde
8
Betriebs-Berater : BB
8
Diskussionspapier / Helmut-Schmidt-Universität, Fächergruppe Volkswirtschaftslehre
8
Journal of international consumer marketing
8
Journal of promotion management : JPM
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
Medien und Archive : Beiträge zur Rolle moderner Archive in Information und Dokumentation
8
Monographien deutscher Wirtschaftsgebiete
8
Nürnberger Werkstücke zur Stadt- und Landesgeschichte : Schriftenreihe des Stadtarchivs Nürnberg
8
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ECONIS (ZBW)
18
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1
Consumer reactions to animal and human models in print ads : how animals and people in ads influence the purchase-decision journey
Trivedi, Rohit H.
;
Teichert, Thorsten
- In:
Journal of advertising research
60
(
2020
)
4
,
pp. 426-438
Persistent link: https://www.econbiz.de/10012495772
Saved in:
2
Can your advertisement go abstract without affecting willingness to pay? : product-centered versus lifestyle content in luxury brand print advertisements
Massara, Francesco
;
Scarpi, Daniele
;
Porcheddu, Daniele
- In:
Journal of advertising research
60
(
2020
)
1
,
pp. 28-37
Persistent link: https://www.econbiz.de/10012293493
Saved in:
3
A neuroscientific method for assessing effectiveness of digital vs. print Ads : using biometric techniques to measure cross-media ad experience and recall
Ciceri, Andrea
;
Russo, Vincenzo
;
Songa, Giulia
; …
- In:
Journal of advertising research
60
(
2020
)
1
,
pp. 71-86
Persistent link: https://www.econbiz.de/10012293497
Saved in:
4
Effects of face images and face pareidolia on consumers' responses to print advertising : an empirical investigation
Guido, Gianluigi
;
Pichierri, Marco
;
Pino, Giovanni
; …
- In:
Journal of advertising research
59
(
2019
)
2
,
pp. 219-231
Persistent link: https://www.econbiz.de/10012109430
Saved in:
5
Face presence and gaze direction in print advertisements : how they influence consumer responses : an eye-tracking study
Adil, Safaa
;
Lacoste-Badie, Sophie
;
Droulers, Olivier
- In:
Journal of advertising research
58
(
2018
)
4
,
pp. 443-455
Persistent link: https://www.econbiz.de/10011966609
Saved in:
6
How to implement informational and emotional appeals in print advertisements : a framework for choosing ad appeals based on advertisers' objectives and targeted demographics
Teichert, Thorsten
;
Hardeck, Dirk
;
Liu, Yong
;
Trivedi, Rohit
- In:
Journal of advertising research
58
(
2018
)
3
,
pp. 363-379
Persistent link: https://www.econbiz.de/10011929132
Saved in:
7
Advertiser pressure and the personal ethical norms of newspaper editors and ad directors
Nyilasy, Gergely
;
Reid, Leonard N.
- In:
Journal of advertising research
51
(
2011
)
3
,
pp. 538-551
Persistent link: https://www.econbiz.de/10009383684
Saved in:
8
Checking the pulse of print media : fifty years of newspaper and magazine advertising research
Nyilasy, Gergely
;
King, Karen Whitehill
;
Reid, Leonard N.
; …
- In:
Journal of advertising research
51
(
2011
),
pp. 167-181
Persistent link: https://www.econbiz.de/10009126983
Saved in:
9
The effectiveness of comparative versus non-comparative advertising : do "strictly" comparative ads hurt credibility of non-professional service brands?
Beard, Fred
- In:
Journal of advertising research
55
(
2015
)
3
,
pp. 296-306
Persistent link: https://www.econbiz.de/10011397063
Saved in:
10
The power of direct context as revealed by eye tracking : a model tracks relative attention to competing editorial and promotional content
Smit, Edith
;
Boerman, Sophie
;
Meurs, Lex van
- In:
Journal of advertising research
55
(
2015
)
2
,
pp. 216-227
Persistent link: https://www.econbiz.de/10011296200
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