Effects of face images and face pareidolia on consumers' responses to print advertising : an empirical investigation
Year of publication: |
2019
|
---|---|
Authors: | Guido, Gianluigi ; Pichierri, Marco ; Pino, Giovanni ; Nataraajan, Rajan |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 59.2019, 2, p. 219-231
|
Subject: | Printwerbung | Print advertising | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Biometrie | Biometrics |
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