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~subject:"Social web"
~subject:"Public relations"
~person:"Melewar, T. C."
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Social web
Public relations
Reputation
13
Corporate reputation
12
Firmenimage
12
Consumer behaviour
8
Konsumentenverhalten
8
Öffentlichkeitsarbeit
7
Brand image
6
Markenimage
6
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5
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5
Brand reputation
3
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2
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2
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Ambidextrous organization
1
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Melewar, T. C.
Schaarschmidt, Mario
8
Ali, S. Nageeb
7
Bénabou, Roland
7
Foroudi, Pantea
6
Dellarocas, Chrysanthos
5
Becker, Kip
4
Ivens, Stefan
4
Walsh, Gianfranco
4
Whinston, Andrew B.
4
Aste, Tomaso
3
Caccioli, Fabio
3
Claeys, An-Sofie
3
Doorley, John
3
Garcia, Helio F.
3
Garcia, Helio Fred
3
Hirsch, Peter B.
3
Könsgen, Raoul
3
Peters, Ralf
3
Rodríguez-Díaz, Manuel
3
Seidenglanz, René
3
Ternès, Anabel
3
Wiedmann, Klaus-Peter
3
Anderson, Michael L.
2
Andina-Díaz, Ascensión
2
Aula, Pekka
2
Bachmeier, Andreas
2
Bang, Nguyen
2
Bihler, Ulrich
2
Blotnicky, Karen A.
2
Cabiddu, Francesca
2
Chen, Jianqing
2
Cian, Luca
2
Ciotti, Fabrizio
2
Coelho, Arnaldo
2
Cuomo, Maria Teresa
2
Dennis, Charles
2
Desroziers, Adrien
2
Devetag, Giovanna
2
Eisenegger, Mark
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Journal of business research : JBR
2
European business review
1
International studies of management and organization
1
Qualitative market research : an international journal
1
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ECONIS (ZBW)
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1
Examining the effects of celebrity negative publicity on attitude to, and reputation of, brand and corporation, directly and based on moderating factors
Hussain, Shahzeb
;
Pascaru, Olga
;
Priporas, Constantinos …
- In:
European business review
35
(
2023
)
4
,
pp. 469-499
Persistent link: https://www.econbiz.de/10014314539
Saved in:
2
Examining the influence of corporate website favorability on corporate image and corporate reputation : findings from fsQCA
Ageeva, Elena
;
Melewar, T. C.
;
Foroudi, Pantea
;
Dennis, …
- In:
Journal of business research : JBR
89
(
2018
),
pp. 287-304
Persistent link: https://www.econbiz.de/10011881789
Saved in:
3
Corporate reputation
Melewar, T. C.
(
ed.
);
Bang, Nguyen
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011734672
Saved in:
4
An investigation of the uses of corporate reputation : a managerial perspective in the Taiwanese pharmaceutical industry
Chen, Chen-Chu Matilda
;
Bang, Nguyen
;
Melewar, T. C.
- In:
Qualitative market research : an international journal
19
(
2016
)
3
,
pp. 357-376
Persistent link: https://www.econbiz.de/10011598521
Saved in:
5
Linking corporate logo, corporate image, and reputation : an examination of consumer perceptions in the financial setting
Foroudi, Pantea
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2269-2281
Persistent link: https://www.econbiz.de/10010401999
Saved in:
6
Facets of corporate identity, communication, and reputation
Melewar, T. C.
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10014499518
Saved in:
7
Facets of corporate identity, communication, and reputation
Melewar, T. C.
(
ed.
)
-
2008
Persistent link: https://www.econbiz.de/10003517706
Saved in:
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