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~isPartOf:"Beiträge zum Produkt-Marketing"
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Produktgestaltung
36
Product design
17
Theorie
11
Theory
11
Deutschland
6
Marketing management
6
Marketingmanagement
6
Produktmarketing
6
Germany
5
Design
3
Industriedesign
3
Marketing
3
Perception
3
Wahrnehmung
3
Consumer behaviour
2
Gebrauchsgut
2
Konsumentenverhalten
2
Langlebigkeit
2
Marke
2
Product management
2
Produkt
2
Produktmanagement
2
Social psychology
2
Sozialpsychologie
2
Absatz
1
Absatzplanung
1
Aesthetics
1
Anmutungsleistung
1
Archetypus
1
Architecture
1
Architektur
1
Bewertung
1
Brand image
1
Brand management
1
Consumer goods marketing
1
Cultural identity
1
Dekoration
1
Einfluss
1
Entscheidungsfindung
1
Erfolgsfaktor
1
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Type of publication
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Book / Working Paper
36
Type of publication (narrower categories)
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Hochschulschrift
19
Graue Literatur
14
Non-commercial literature
14
Dissertation u.a. Prüfungsschriften
12
Bibliografie enthalten
10
Bibliography included
10
Thesis
10
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Language
All
German
34
Undetermined
2
Author
All
Bergmann, Carl
2
Frey, Beatrix
2
Friedrich-Liebenberg, Andreas
2
Lehnhardt, Jana-Maria
2
Reinmöller, Patrick
2
Schmitz-Maibauer, Heinz H.
2
Stark, Christian K.
2
Vogelsang, Silke
2
Welbers, Georg
2
Wöllenstein, Alexandra
2
Abshof, Isa-Anne
1
Dodt, Ulrich
1
Dörner, Volkhard
1
Endler, Dominik
1
Gladbach, Martina
1
Hase, Holger
1
Krautmann, Axel
1
Lutz, Anja
1
Malaka, Bernward
1
Mayer, Ralf U.
1
Mayer, Ralf Ulrich
1
Medeyros, Monika
1
Oerkermann, Gerald
1
Schewe, Hans-Rüdiger
1
Spies, Heinrich
1
Umminger, Peter
1
Zeh, Nicolas
1
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Institution
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Förderungsgesellschaft Produkt-Marketing
1
Published in...
All
Beiträge zum Produkt-Marketing
International journal of production research
158
International journal of product development : IJPD
154
International journal of production economics
68
The journal of product innovation management : an international publication of the Product Development & Management Association
49
IEEE transactions on engineering management : EM
48
Management science : journal of the Institute for Operations Research and the Management Sciences
42
International journal of product lifecycle management : IJPLM
35
Journal of business research : JBR
35
European journal of operational research : EJOR
31
Europäische Hochschulschriften / 5
27
Faculty & research / Insead : working paper series
27
Human factors and ergonomics in consumer product design : methods and techniques
27
International journal of industrial organization
26
Product experience
26
Management Science
25
International Journal of Operations & Production Management
22
Psychology & marketing
22
Research policy : policy, management and economic studies of science, technology and innovation
22
SpringerLink / Bücher
22
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
22
Journal of retailing and consumer services
21
Strategic Direction
21
The journal of industrial economics
21
International journal of technology management : IJTM
20
Production and operations management : an international journal of the Production and Operations Management Society
20
Creativity and innovation management
19
International journal of productivity and quality management : IJPQM
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Journal of marketing
18
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
18
European journal of marketing : EJM
17
Human factors and ergonomics in consumer product design : uses and applications
17
Journal of fashion marketing and management
17
Technovation : the international journal of technological innovation, entrepreneurship and technology management
17
International journal of six sigma and competitive advantage : IJSSCA
16
Journal of consumer research : JCR ; an interdisciplinary bimonthly
16
California management review
15
Corporate creativity : developing an innovative organization
15
Design - Kosten und Nutzen : technisches Design in Forschung, Lehre und Praxis
15
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Source
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ECONIS (ZBW)
23
USB Cologne (EcoSocSci)
13
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1
Erfolgsfaktor Produktdesign
Zeh, Nicolas
-
2010
Persistent link: https://www.econbiz.de/10011645834
Saved in:
2
Produktmetaphorik : metaphorisches Produktdesign als Instrument der Marktprofilierung
Oerkermann, Gerald
-
2007
Persistent link: https://www.econbiz.de/10003439004
Saved in:
3
Longlife : zur Umsetzung einer zeitinvarianten Produktstrategie
Wöllenstein, Alexandra
-
2004
Persistent link: https://www.econbiz.de/10004792617
Saved in:
4
Longlife : zur Umsetzung einer zeitvarianten Produktstrategie
Wöllenstein, Alexandra
-
2004
Persistent link: https://www.econbiz.de/10013432039
Saved in:
5
Der Einfluss der Kultur auf die Produktgestaltung
Vogelsang, Silke
-
1999
Persistent link: https://www.econbiz.de/10001460740
Saved in:
6
Der Einfluß der Kultur auf die Produktgestaltung
Vogelsang, Silke
-
1999
Persistent link: https://www.econbiz.de/10004080373
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7
Plagiate im Produktdesign
Lutz, Anja
-
1997
Persistent link: https://www.econbiz.de/10000671312
Saved in:
8
Zeichen als Mittel der Produktgestaltung
Welbers, Georg
-
1996
Persistent link: https://www.econbiz.de/10008729882
Saved in:
9
Analyse und Generierung von Designprägnanzen : Designstile als Determinanten der marketingorientierten Produktgestaltung
Lehnhardt, Jana-Maria
-
1996
Persistent link: https://www.econbiz.de/10008729883
Saved in:
10
Architektur und Design als Grundlage für die Produktgestaltung
Stark, Christian K.
-
1996
Persistent link: https://www.econbiz.de/10008729884
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