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Search: subject:"Product Positioning"
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Product positioning
105
product positioning
27
Consumer behaviour
21
Brands
20
Marketing strategy
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Product differentiation
12
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10
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9
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game theory
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2
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2
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2
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2
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2
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2
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2
Li, Youping
2
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2
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2
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2
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2
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2
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1
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1
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1
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Marketing Science
18
Journal of Product & Brand Management
13
Journal of Consumer Marketing
11
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10
European Journal of Marketing
7
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6
European journal of operational research : EJOR
4
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3
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3
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3
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2
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2
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1
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1
Corporate Communications: An International Journal
1
Economics letters
1
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1
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1
International Journal of Contemporary Hospitality Management
1
International Journal of Economics and Business Research
1
International Journal of Emerging Markets
1
International Journal of Operations & Production Management
1
International Journal of Productivity and Performance Management
1
International Journal of Wine Business Research
1
International journal of entrepreneurship and innovation management : IJEIM
1
International journal of production economics
1
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1
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1
Journal of Fashion Marketing and Management: An International Journal
1
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1
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ECONIS (ZBW)
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RePEc
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1
Testing work-life theory in marketing : evidence from field experiments on social media
Umashankar, Nita
;
Grewal, Dhruv
;
Guha, Abhijit
; …
- In:
Journal of marketing research
61
(
2024
)
2
,
pp. 307-329
Persistent link: https://www.econbiz.de/10014584207
Saved in:
2
New technology product introduction strategy with considerations for consumer-targeted policy intervention and new market entrant
Choi, Hyunhong
;
Koo, Yoonmo
- In:
Technological forecasting & social change : an …
186PA
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014250112
Saved in:
3
Market selection and
product
positioning
decisions' implications for short- and long-term performance : evidence from the US music industry
Hoskins, Jake David
;
Griffin, Abbie
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 582-599
Persistent link: https://www.econbiz.de/10014281356
Saved in:
4
Socially responsible
product-positioning
: Impact of halo/horns spillover on product image
Sadjady Naeeni, Hannan
;
Sahin, Funda
;
Robinson, E. …
- In:
European journal of operational research : EJOR
308
(
2023
)
2
,
pp. 852-863
Persistent link: https://www.econbiz.de/10014283135
Saved in:
5
This is what's in store for you : how online social learning affects
product
positioning
Li, Feng
;
Du, Timon C.
;
Wei, Ying
- In:
Transportation research / E : an international journal
179
(
2023
),
pp. 1-24
Persistent link: https://www.econbiz.de/10014487505
Saved in:
6
Negative advertising and competitive positioning
Bostanci, Gorkem
;
Yildirim, Pinar
;
Jerath, Kinshuk
- In:
Management science : journal of the Institute for …
69
(
2023
)
4
,
pp. 2361-2382
Persistent link: https://www.econbiz.de/10014305409
Saved in:
7
Existence and uniqueness of price equilibria in location-based models of differentiation with full coverage
Cortés, Janko Hernández
;
Morganti, Paolo
- In:
Journal of economics
136
(
2022
)
2
,
pp. 115-148
Persistent link: https://www.econbiz.de/10013278961
Saved in:
8
Optimal product line design with reference price effects
Yan, Xiaoming
;
Zhao, Wenhan
;
Yu, Yugang
- In:
European journal of operational research : EJOR
302
(
2022
)
3
,
pp. 1045-1062
Persistent link: https://www.econbiz.de/10013363821
Saved in:
9
Demand uncertainty, product differentiation, and entry timing under spatial competition
Ebina, Takeshi
;
Matsushima, Noriaki
;
Nishide, Katsumasa
- In:
European journal of operational research : EJOR
303
(
2022
)
1
,
pp. 286-297
Persistent link: https://www.econbiz.de/10013363904
Saved in:
10
What makes a product vintage? : investigating relationships between "consumer pastness," scarcity and purchase intentions toward vintage products
Schibik, Aaron
;
Strutton, David
;
Thompson, Kenneth N.
- In:
European journal of marketing
56
(
2022
)
7
,
pp. 1830-1855
Persistent link: https://www.econbiz.de/10013352644
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