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~isPartOf:"European journal of marketing : EJM"
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Product design
17
Produktgestaltung
17
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6
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Großbritannien
4
Marketing management
4
Marketingmanagement
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United Kingdom
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1970-1979
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Andrade, Eduardo B.
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Chung, Hwan
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Creusen, Mariëlle E. H.
1
Fang, Xiang
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Lai Yuen Poh
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European journal of marketing : EJM
International journal of production research
158
International journal of product development : IJPD
154
International journal of production economics
68
The journal of product innovation management : an international publication of the Product Development & Management Association
49
IEEE transactions on engineering management : EM
48
Management science : journal of the Institute for Operations Research and the Management Sciences
42
Beiträge zum Produkt-Marketing
36
International journal of product lifecycle management : IJPLM
35
Journal of business research : JBR
35
European journal of operational research : EJOR
31
Europäische Hochschulschriften / 5
27
Faculty & research / Insead : working paper series
27
Human factors and ergonomics in consumer product design : methods and techniques
27
International journal of industrial organization
26
Product experience
26
Management Science
25
International Journal of Operations & Production Management
22
Psychology & marketing
22
Research policy : policy, management and economic studies of science, technology and innovation
22
SpringerLink / Bücher
22
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
22
Journal of retailing and consumer services
21
Strategic Direction
21
The journal of industrial economics
21
International journal of technology management : IJTM
20
Production and operations management : an international journal of the Production and Operations Management Society
20
Creativity and innovation management
19
International journal of productivity and quality management : IJPQM
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Journal of marketing
18
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
18
Human factors and ergonomics in consumer product design : uses and applications
17
Journal of fashion marketing and management
17
Technovation : the international journal of technological innovation, entrepreneurship and technology management
17
International journal of six sigma and competitive advantage : IJSSCA
16
Journal of consumer research : JCR ; an interdisciplinary bimonthly
16
California management review
15
Corporate creativity : developing an innovative organization
15
Design - Kosten und Nutzen : technisches Design in Forschung, Lehre und Praxis
15
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ECONIS (ZBW)
17
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1
Product order affects consumer preferences for variety bundles
Mittelman, Mauricio
;
Andrade, Eduardo B.
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 869-884
Persistent link: https://www.econbiz.de/10011708553
Saved in:
2
Climbing down the ladder makes you play it safe : the effect of the status of a rejecter on product evaluation
Yi, Youjae
;
Kim, Seo Young
;
Hwang, Jae Won
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 946-959
Persistent link: https://www.econbiz.de/10011708685
Saved in:
3
Does channel decentralization lead to low quality product lines?
Chung, Hwan
;
Lee, Eunkyu
- In:
European journal of marketing : EJM
48
(
2014
)
9/10
,
pp. 1870-1891
Persistent link: https://www.econbiz.de/10010429754
Saved in:
4
The interplay of products from the same product line : the role of brand reputation
Palmeira, Mauricio
- In:
European journal of marketing : EJM
48
(
2014
)
9/10
,
pp. 1626-1647
Persistent link: https://www.econbiz.de/10010429775
Saved in:
5
Visual product aesthetics : a hierarchical analysis of its trait and value antecedents and its behavioral consequences
Mowen, John C.
;
Fang, Xiang
;
Scott, Kristin
- In:
European journal of marketing : EJM
44
(
2010
)
11/12
,
pp. 1744-1762
Persistent link: https://www.econbiz.de/10008773204
Saved in:
6
Product value importance and consumer preference for visual complexity and symmetry
Creusen, Mariëlle E. H.
;
Veryzer, Robert W.
; …
- In:
European journal of marketing : EJM
44
(
2010
)
9/10
,
pp. 1437-1452
Persistent link: https://www.econbiz.de/10008661710
Saved in:
7
Towards effective product management
Reid, David McHardy
- In:
European journal of marketing : EJM
22
(
1988
)
5
,
pp. 32-43
Persistent link: https://www.econbiz.de/10001049945
Saved in:
8
Product life cycle and export competitiveness of the UK electronics industry : (1970 - 1979)
Lai Yuen Poh
- In:
European journal of marketing : EJM
21
(
1987
)
7
,
pp. 28-37
Persistent link: https://www.econbiz.de/10001072473
Saved in:
9
Strategic positioning in the UK car market
Meade, Nigel
- In:
European journal of marketing : EJM
21
(
1987
)
5
,
pp. 43-56
Persistent link: https://www.econbiz.de/10001072505
Saved in:
10
Fashion life cycles and extension theory
Reed, Richard K.
- In:
European journal of marketing : EJM
21
(
1987
)
3
,
pp. 52-62
Persistent link: https://www.econbiz.de/10001072520
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