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~person:"Iversen, Nina M."
~person:"Joshi, Yogesh V."
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Brand extension
6
Markentransfer
6
Brand management
4
Markenführung
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3
Norwegen
3
Brand image
2
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2
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Iversen, Nina M.
Joshi, Yogesh V.
Völckner, Franziska
12
Sattler, Henrik
11
Boisvert, Jean
10
Keller, Kevin Lane
10
Huber, Frank
7
Phau, Ian
6
Pina, José M.
6
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5
Dens, Nathalie
5
Dwivedi, Abhishek
5
Hem, Leif E.
5
Merrilees, Bill
5
Meyer, Frederik
5
Milberg, Sandra J.
5
Moorthy, Sridhar
5
Park, C. Whan
5
Pelsmacker, Patrick de
5
Sichtmann, Christina
5
Walsh, Patrick
5
Wiedmann, Klaus-Peter
5
Anderson, Simon P.
4
Burmann, Christoph
4
Carbajal, Juan Carlos
4
Celik, Levent
4
Choi, Tsan-Ming
4
Echambadi, Raj
4
Ely, Jeffrey C.
4
Hennig-Thurau, Thorsten
4
John, Deborah Roedder
4
Monga, Alokparna Basu
4
Ringle, Christian M.
4
Wong, Hartanto
4
Xiao, Tiaojun
4
Aaker, David A.
3
Andronikidis, Andreas
3
Backhaus, Christof
3
Basov, Suren
3
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International journal of market research : JMRS ; the journal of the Market Research Society
1
International marketing review
1
Journal of marketing management : MM
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing intelligence & planning
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Marketing science
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ECONIS (ZBW)
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1
Endogenous consumption and metered paywalls
Wang, Chutian
;
Zhou, Bo
;
Joshi, Yogesh V.
- In:
Marketing science
43
(
2024
)
1
,
pp. 158-177
Persistent link: https://www.econbiz.de/10014470132
Saved in:
2
Turf wars :
product
line
strategies in competitive markets
Joshi, Yogesh V.
;
Reibstein, David J.
;
Zhang, Z. John
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
1
,
pp. 128-141
Persistent link: https://www.econbiz.de/10011437698
Saved in:
3
Expansion strategies for online brands going offline
Bravo, Rafael
;
Iversen, Nina M.
;
Pina, José M.
- In:
Marketing intelligence & planning
29
(
2011
)
2
,
pp. 195-213
Persistent link: https://www.econbiz.de/10009156905
Saved in:
4
Reciprocal transfer effects for brand extensions of global or local origin : evidence from Norway
Iversen, Nina M.
;
Hem, Leif E.
- In:
International marketing review
28
(
2011
)
4
,
pp. 365-411
Persistent link: https://www.econbiz.de/10009305324
Saved in:
5
Feedback effects of brand extensions on the brand image of global brands : a comparison between Spain and Norway
Pina, Jose M.
;
Iversen, Nina M.
;
Martinez, Eva
- In:
Journal of marketing management : MM
26
(
2010
)
9/10
,
pp. 943-966
Persistent link: https://www.econbiz.de/10008664013
Saved in:
6
Optimal entry timing in markets with social influence
Joshi, Yogesh V.
;
Reibstein, David J.
;
Zhang, Z. John
- In:
Management science : journal of the Institute for …
55
(
2009
)
6
,
pp. 926-939
Persistent link: https://www.econbiz.de/10003865901
Saved in:
7
Effects of different types of perceived similarity and subjective knowledge in evaluations of brand extensions
Hem, Leif E.
;
Iversen, Nina M.
- In:
International journal of market research : JMRS ; the …
51
(
2009
)
6
,
pp. 797-818
Persistent link: https://www.econbiz.de/10003909401
Saved in:
8
Optimal
product
line
strategies for entry in new markets
Joshi, Yogesh V.
-
2007
Persistent link: https://www.econbiz.de/10009707952
Saved in:
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