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~subject:"Pricing strategy"
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Search: subject:"Product line"
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Pricing strategy
Brand extension
539
Markentransfer
539
Brand management
340
Markenführung
340
Consumer behaviour
332
Konsumentenverhalten
332
Brand image
262
Markenimage
262
Brand
106
Markenartikel
104
Fertigungsprogramm
92
Theorie
91
Theory
91
Master production schedule
71
Produktgestaltung
61
Product design
60
product line
48
Erfolgsfaktor
45
Preismanagement
42
product line design
42
Marketing management
41
Marketingmanagement
41
Success factor
40
Luxury goods
39
Luxusgüter
39
USA
38
United States
38
Deutschland
35
Germany
34
Product differentiation
34
Produktdifferenzierung
33
Brand extensions
30
brand extension
30
New product development
29
Beziehungsmarketing
27
Produktentwicklung
27
Relationship marketing
27
Advertising effects
24
Product quality
24
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Online availability
All
Undetermined
26
Free
3
Type of publication
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Article
39
Book / Working Paper
3
Type of publication (narrower categories)
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Article in journal
39
Aufsatz in Zeitschrift
39
Hochschulschrift
2
Thesis
2
Arbeitspapier
1
Graue Literatur
1
Non-commercial literature
1
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1
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Language
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English
41
German
1
Author
All
Anderson, Simon P.
2
Caprice, Stéphane
2
Carbajal, Juan Carlos
2
Celik, Levent
2
Ely, Jeffrey C.
2
Jiang, Baojun
2
Sinitsyn, Maxim
2
Zou, Tianxin
2
Bakharev, Volodymyr V.
1
Bhargava, Hemant K.
1
Blass, Vered
1
Chaudhuri, Atanu
1
Chellappa, Ramnath K.
1
Chen, Bintong
1
Chen, Jing
1
Cheng, T. C. E.
1
Chhajed, Dilip
1
Choi, Seung-chan
1
Choi, Sunhee
1
Choi, Tsan-Ming
1
Dearden, James A.
1
Du, Rex Yuxing
1
Dukes, Anthony
1
ElHafsi, Mohsen
1
Fay, Scott
1
Feng, Cong
1
Friske, Wesley
1
Gao, Fei
1
Gilbert, François
1
Guo, Shuojia
1
Guo, Xiaohui
1
Hao, Jing
1
Haverkamp, Henrik
1
Hu, Ming
1
Kapustina, Irina V.
1
Kim, Dongwook
1
Kim, Kilsun
1
Krishnan, Harish
1
Kumar, Nanda S.
1
Lee, Eunkyu
1
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Management science : journal of the Institute for Operations Research and the Management Sciences
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
European journal of operational research : EJOR
3
Manufacturing & service operations management : M & SOM
2
China economic review
1
Computers & operations research : and their applications to problems of world concern ; an international journal
1
Decision sciences : DS
1
Frontiers of economics in China : selected publications from Chinese universities
1
Gabler-Edition Wissenschaft / Marken- und Produktmanagement
1
IEEE transactions on engineering management : EM
1
IMA journal of management mathematics
1
Information economics and policy : IEP
1
International journal of business environment : IJBE
1
International journal of business policy and economics
1
International journal of production economics
1
International journal of production research
1
Journal of Asia Pacific business
1
Journal of business research : JBR
1
Journal of economic theory
1
Journal of management information systems : JMIS
1
Journal of retailing
1
Journal of retailing and consumer services
1
Journal of wine economics
1
Marketing science
1
Opsearch : journal of the Operational Research Society of India
1
Production and operations management : the flagship research journal of the Production and Operations Management Society
1
Quantitative marketing and economics : QME
1
The journal of brand management : an international journal
1
Theoretical economics : TE ; an open access journal in economic theory
1
Theoretical economics : TE ; journal of the Econometric Society
1
Working papers / TSE : WP
1
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ECONIS (ZBW)
42
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1
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42
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date (oldest first)
1
Competitive pricing and product strategies in the presence of consumers' social comparisons
Zhang, Ting
;
Choi, Tsan-Ming
;
Cheng, T. C. E.
- In:
European journal of operational research : EJOR
312
(
2024
)
2
,
pp. 573-586
Persistent link: https://www.econbiz.de/10014456304
Saved in:
2
Sales management of the chain retail establishments
Zolotukhina, Elena B.
;
Bakharev, Volodymyr V.
; …
- In:
International journal of business policy and economics
14
(
2021
)
1
,
pp. 1-9
Persistent link: https://www.econbiz.de/10013191903
Saved in:
3
Product
line
competition : an empirical analysis of the Chinese airline industry
Liu, Qihong
;
Xie, Xin
- In:
China economic review
83
(
2024
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014544933
Saved in:
4
Rebates offered by a multiproduct firm
Mamadehussene, Samir
- In:
Marketing science
43
(
2024
)
1
,
pp. 178-191
Persistent link: https://www.econbiz.de/10014470135
Saved in:
5
Multi-device consumption of digital goods : optimal
product
line
design with bundling
Bhargava, Hemant K.
- In:
Journal of management information systems : JMIS
40
(
2023
)
3
,
pp. 724-751
Persistent link: https://www.econbiz.de/10014365139
Saved in:
6
Effects of on-demand product adjustments on firm's pricing and product strategies
Jiang, Baojun
;
Shi, Hongyan
;
Zou, Tianxin
- In:
Production and operations management : the flagship …
31
(
2022
)
3
,
pp. 1252-1270
Persistent link: https://www.econbiz.de/10013164085
Saved in:
7
Posted price and name-your-own-price in a
product
line
design problem
Nosoohi, Iman
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013209590
Saved in:
8
Optimal
product
line
design with reference price effects
Yan, Xiaoming
;
Zhao, Wenhan
;
Yu, Yugang
- In:
European journal of operational research : EJOR
302
(
2022
)
3
,
pp. 1045-1062
Persistent link: https://www.econbiz.de/10013363821
Saved in:
9
Restaurant wines : bottle margins and the by-the-glass option
Dearden, James A.
;
Guo, Xiaohui
;
Meyerhoefer, Chad D.
- In:
Journal of wine economics
16
(
2021
)
3
,
pp. 305-320
Persistent link: https://www.econbiz.de/10012705499
Saved in:
10
Private label positioning and
product
line
Caprice, Stéphane
-
2017
Persistent link: https://www.econbiz.de/10012265925
Saved in:
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