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~subject:"Produktmanagement"
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Produktmanagement
Brand extension
532
Markentransfer
532
Brand management
335
Markenführung
335
Consumer behaviour
327
Konsumentenverhalten
327
Brand image
256
Markenimage
256
Brand
105
Markenartikel
103
Fertigungsprogramm
88
Theorie
87
Theory
87
Master production schedule
67
Produktgestaltung
57
Product design
56
product line
46
Erfolgsfaktor
45
Marketing management
41
Marketingmanagement
41
Preismanagement
41
Pricing strategy
41
Success factor
40
product line design
40
Luxury goods
39
Luxusgüter
39
USA
38
United States
38
Deutschland
35
Germany
34
Product differentiation
32
Produktdifferenzierung
31
Brand extensions
30
New product development
29
Beziehungsmarketing
27
Produktentwicklung
27
Relationship marketing
27
brand extension
27
Advertising effects
24
Werbewirkung
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Joshi, Yogesh V.
2
Bakharev, Volodymyr V.
1
Benkenstein, Martin
1
Haase, Knut
1
Hamilton, Rebecca W.
1
Kapustina, Irina V.
1
Koukova, Nevena T.
1
Lygina, Nina I.
1
Müller, Sven
1
Novikov, Sergey V.
1
Pan, Yue
1
Platt, Norbert A.
1
Reibstein, David J.
1
Salzer, Bruno
1
Sheng, Shibin
1
Tomczak, Torsten
1
Wilken, Matthias
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Beiträge zum Produkt-Marketing
1
International journal of business policy and economics
1
Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Operations research letters
1
Wertorientierte Markenführung versus shareholder value? : [Markendialog Februar 2002]
1
Wie entstehen starke Marken? : [Markendialog Februar 2005]
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ECONIS (ZBW)
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subject:"Product life"
(170 results)
1
Sales management of the chain retail establishments
Zolotukhina, Elena B.
;
Bakharev, Volodymyr V.
; …
- In:
International journal of business policy and economics
14
(
2021
)
1
,
pp. 1-9
Persistent link: https://www.econbiz.de/10013191903
Saved in:
2
Turf wars :
product
line
strategies in competitive markets
Joshi, Yogesh V.
;
Reibstein, David J.
;
Zhang, Z. John
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
1
,
pp. 128-141
Persistent link: https://www.econbiz.de/10011437698
Saved in:
3
On the product portfolio planning problem with customer-engineering interaction
Müller, Sven
;
Haase, Knut
- In:
Operations research letters
44
(
2016
)
3
,
pp. 390-393
Persistent link: https://www.econbiz.de/10011506160
Saved in:
4
Bundling as a new product introduction strategy : the role of brand image and bundle features
Sheng, Shibin
;
Pan, Yue
- In:
Journal of retailing and consumer services
16
(
2009
)
5
,
pp. 367-376
Persistent link: https://www.econbiz.de/10003875618
Saved in:
5
Choosing options for products : the effects of mixed bundling on consumers ̉inferences and choices
Hamilton, Rebecca W.
;
Koukova, Nevena T.
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
3
,
pp. 423-433
Persistent link: https://www.econbiz.de/10003758841
Saved in:
6
Optimal
product
line
strategies for entry in new markets
Joshi, Yogesh V.
-
2007
Persistent link: https://www.econbiz.de/10009707952
Saved in:
7
Potenziale und Grenzen des Brand Stretching
Wilken, Matthias
-
2006
Persistent link: https://www.econbiz.de/10003288099
Saved in:
8
Markendehnung : Gefahr für die Markenstärke?
Benkenstein, Martin
;
Platt, Norbert A.
- In:
Wie entstehen starke Marken? : [Markendialog Februar 2005]
,
(pp. 125-144)
.
2005
Persistent link: https://www.econbiz.de/10003849095
Saved in:
9
Bewertung von Markentransferstrategien und Unternehmenswert
Tomczak, Torsten
;
Salzer, Bruno
- In:
Wertorientierte Markenführung versus shareholder …
,
(pp. 73-96)
.
2002
Persistent link: https://www.econbiz.de/10003849499
Saved in:
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