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~isPartOf:"Journal of business strategy"
~isPartOf:"Journal of the Academy of Marketing Science"
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Search: subject:"Product management"
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Product management
12
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12
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1
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Journal of business strategy
Journal of the Academy of Marketing Science
SpringerLink / Bücher
43
The PDMA handbook of new product development
36
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
18
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
15
International journal of technology management : IJTM
15
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
Europäische Hochschulschriften / 5
13
Springer eBook Collection / Business and Economics
13
Discussion paper / Centre for Economic Policy Research
12
Harvard business review : HBR
11
International journal of product lifecycle management : IJPLM
10
Marketing Science
10
Produktportfoliomanagement
10
Harvard-Business-Manager : das Wissen der Besten
9
International journal of manufacturing technology and management
9
Management science : journal of the Institute for Operations Research and the Management Sciences
9
Praxisorientiertes Innovations- und Produktmanagement : Grundlagen und Fallstudien aus B-to-B-Märkten
9
Gabler Edition Wissenschaft
8
International journal of production economics
8
Journal of business research : JBR
8
Journal of economics & management strategy : JEMS
8
Kontakt & Studium
8
Strategic management journal
8
The journal of product & brand management
8
The journal of product innovation management : an international publication of the Product Development & Management Association
8
Working paper / National Bureau of Economic Research, Inc.
8
International journal of production research
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Beiträge zum Produkt-Marketing
6
European journal of marketing : EJM
6
International journal of product development : IJPD
6
Journal of marketing
6
Lehrbuch
6
Research
6
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
6
Springer eBook Collection
6
CSR und Produktmanagement : langfristige Wettbewerbsvorteile durch nachhaltige Produkte
5
Faculty & research / Insead : working paper series
5
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ECONIS (ZBW)
12
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1
Brand relevance and the effects of product proliferation across product categories
Zhao, Yanhui
;
Zhang, Yufei
;
Wang, Joyce
;
Schrock, Wyatt A.
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
6
,
pp. 1192-1210
Persistent link: https://www.econbiz.de/10012386911
Saved in:
2
The service-enabled customer experience : a jump-start to competitive advantage
Gopalani, Anees
;
Shick, Kevin
- In:
Journal of business strategy
32
(
2011
)
3
,
pp. 4-12
Persistent link: https://www.econbiz.de/10009160067
Saved in:
3
A customer perspective on product eliminations : how the removal of products affects customers and business relationships
Homburg, Christian
;
Fürst, Andreas
;
Prigge, Jana-Kristin
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
5
,
pp. 531-549
Persistent link: https://www.econbiz.de/10008746859
Saved in:
4
Pirate this : breakthrough mindsets from the web
Schauer, Brandon
- In:
Journal of business strategy
30
(
2009
)
2/3
,
pp. 28-39
Persistent link: https://www.econbiz.de/10003863912
Saved in:
5
The discipline of product discovery : identifying breakthrough business opportunities
Joh, Jooyun Melanie
;
Mayfield, Matthew
- In:
Journal of business strategy
30
(
2009
)
2/3
,
pp. 70-77
Persistent link: https://www.econbiz.de/10003863947
Saved in:
6
Embedding innovation : design thinking for small enterprises
Ward, Antonia
;
Runcie, Ellie
;
Morris, Lesley
- In:
Journal of business strategy
30
(
2009
)
2/3
,
pp. 78-84
Persistent link: https://www.econbiz.de/10003863951
Saved in:
7
Re-energizing a product portfolio: case study of a pharmaceutical merger
Rao, Sanjay K.
- In:
Journal of business strategy
30
(
2009
)
6
,
pp. 52-62
Persistent link: https://www.econbiz.de/10003990960
Saved in:
8
Beating the commoditization trend : a framework from the electronics industry
Olson, Eric G.
;
Sharma, Deepak
- In:
Journal of business strategy
29
(
2008
)
4
,
pp. 22-28
Persistent link: https://www.econbiz.de/10003756435
Saved in:
9
Choosing options for products : the effects of mixed bundling on consumers ̉inferences and choices
Hamilton, Rebecca W.
;
Koukova, Nevena T.
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
3
,
pp. 423-433
Persistent link: https://www.econbiz.de/10003758841
Saved in:
10
How do enhanced and unique features affect new product preference? : the moderating role of product familiarity
Zhou, Kevin Zheng
;
Nakamoto, Kent
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
1
,
pp. 53-62
Persistent link: https://www.econbiz.de/10003485068
Saved in:
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