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~subject:"Product"
~subject:"Welt"
~person:"Cooper, Robert G."
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Product management
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Produktmanagement
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Cooper, Robert G.
Kahn, Kenneth B.
4
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Rubik, Frieder
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Carroll, Glenn R.
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Marketing-mix strategies - product strategy and promotion strategy
1
The PDMA handbook of new product development
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
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ECONIS (ZBW)
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Perspective: the innovation dilemma : how to innovate when the market is mature
Cooper, Robert G.
- In:
The journal of product innovation management : an …
28
(
2011
),
pp. 2-27
Persistent link: https://www.econbiz.de/10009387654
Saved in:
2
New products : the factors that drive success
Cooper, Robert G.
-
2009
Persistent link: https://www.econbiz.de/10003836288
Saved in:
3
New products : what separates the winners from the losers and what drives success
Cooper, Robert G.
- In:
The PDMA handbook of new product development
,
(pp. 3-28)
.
2005
Persistent link: https://www.econbiz.de/10003831443
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