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~subject:"Innovationsdiffusion"
~institution:"Verlag Dr. Kovač"
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Innovationsdiffusion
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Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
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Diffusionsbeschleunigung in Industriegütermärkten : die Wirkung der Sales Force Adoption auf die Adoption des Kunden
Nowack, Christian
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2016
Persistent link: https://www.econbiz.de/10011517862
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