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~subject:"Innovationsdiffusion"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
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Search: subject:"Produktinnovation"
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Innovationsdiffusion
New product development
36
Produktentwicklung
36
Innovation
18
Consumer behaviour
10
Innovation management
10
Innovationsmanagement
10
Konsumentenverhalten
10
Innovation diffusion
9
Brand management
5
Markenführung
5
Product design
5
Produktgestaltung
5
Theorie
5
Theory
5
Customer integration
4
Kundenintegration
4
Marketing management
4
Marketingmanagement
4
New products
4
Preismanagement
4
Pricing strategy
4
Social Web
4
Social web
4
Viral marketing
4
Virales Marketing
4
Beziehungsmarketing
3
Co-creation
3
Erfolgsfaktor
3
Internet marketing
3
Online-Marketing
3
Product quality
3
Produktqualität
3
Relationship marketing
3
Success factor
3
Advertising
2
Business network
2
Competition
2
Dauerhafte Konsumgüter
2
Diffusion of innovations
2
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English
9
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Arts, Joep W. C.
1
Avagyan, Vardan
1
Chandrasekaran, Deepa
1
Chattopadhyay, Amitava
1
Chaudhuri, Malika
1
Croux, Christophe
1
Esteban-Bravo, Mercedes
1
Frambach, Rudolf T.
1
Fruchter, Gila E.
1
Goldenberg, Jacob
1
Hariharan, Vijay Ganesh
1
Krishnan, Trichy V.
1
Kwon, Changhyun
1
Lemmens, Aurélie
1
Moldovan, Sarit
1
Mukherjee, Prithwiraj
1
Nguyen, Hang T.
1
Seetharaman, Seethu
1
Stremersch, Stefan
1
Talukdar, Debabrata
1
Tellis, Gerard J.
1
Vakratsas, Demetrios
1
Van Den Bulte, Christophe
1
Vidal-Sanz, Jose M.
1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
13
Research policy : policy, management and economic studies of science, technology and innovation
13
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
Technological forecasting & social change : an international journal
7
International journal of technology marketing : IJTMkt
6
The journal of product innovation management : an international publication of the Product Development & Management Association
6
European journal of operational research : EJOR
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
International journal of production economics
4
International journal of production research
4
Journal of marketing
4
Technovation : the international journal of technological innovation, entrepreneurship and technology management
4
ERIM report series research in management
3
Gaining momentum : managing the diffusion of innovations
3
Innovation: organization & management : IOM
3
International journal of innovation and technology management
3
International journal of innovation management
3
Journal of engineering and technology management : JET-M
3
Journal of retailing and consumer services
3
Operations research
3
Production and operations management : an international journal of the Production and Operations Management Society
3
Applied economics letters
2
Asia Pacific journal of marketing and logistics
2
Australasian marketing journal
2
Comparative economic research : Central and Eastern Europe
2
Creativity and innovation management
2
Discussion paper / Center for Economic Research, Tilburg University
2
Discussion paper / Centre for Economic Policy Research
2
European journal of international management : EJIM
2
Europäische Hochschulschriften / 5
2
Faculty & research / Insead : working paper series
2
Forschungs-/Entwicklungs-/Innovations-Management
2
Global business & economics review
2
IEEE transactions on engineering management : EM
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of logistics systems and management
2
International journal of product development : IJPD
2
Journal of strategic marketing
2
Marketing letters : a journal of research in marketing
2
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ECONIS (ZBW)
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1
Making new products go viral and succeed
Nguyen, Hang T.
;
Chaudhuri, Malika
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
1
,
pp. 39-62
Persistent link: https://www.econbiz.de/10012016490
Saved in:
2
Riding successive product diffusion waves. Building a tsunami via upgrade-rebate programs
Avagyan, Vardan
;
Esteban-Bravo, Mercedes
;
Vidal-Sanz, …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
4
,
pp. 780-796
Persistent link: https://www.econbiz.de/10011634062
Saved in:
3
Optimal targeting of advertisement for new products with multiple consumer segments
Hariharan, Vijay Ganesh
;
Talukdar, Debabrata
;
Kwon, …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
3
,
pp. 263-271
Persistent link: https://www.econbiz.de/10011398535
Saved in:
4
How chilling are network externalities? : the role of network structure
Mukherjee, Prithwiraj
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 452-456
Persistent link: https://www.econbiz.de/10011281398
Saved in:
5
Pricing in the international takeoff of new products
Chandrasekaran, Deepa
;
Arts, Joep W. C.
;
Tellis, Gerard J.
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
3
,
pp. 249-264
Persistent link: https://www.econbiz.de/10009779986
Saved in:
6
Dynamics in the international market segmentation of new product growth
Lemmens, Aurélie
;
Croux, Christophe
;
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
1
,
pp. 81-92
Persistent link: https://www.econbiz.de/10009554310
Saved in:
7
The multiple roles of interpersonal communication in new product growth
Krishnan, Trichy V.
;
Seetharaman, Seethu
;
Vakratsas, …
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
3
,
pp. 292-305
Persistent link: https://www.econbiz.de/10009613713
Saved in:
8
Why the Generalized Bass Model leads to odd optimal advertising policies
Fruchter, Gila E.
;
Van Den Bulte, Christophe
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
3
,
pp. 218-230
Persistent link: https://www.econbiz.de/10009376046
Saved in:
9
The different roles of product originality and usefulness in generating word-of-mouth
Moldovan, Sarit
;
Goldenberg, Jacob
;
Chattopadhyay, Amitava
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
2
,
pp. 109-119
Persistent link: https://www.econbiz.de/10009238547
Saved in:
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