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Konsumentenverhalten
Produktmanagement
2,088
Product management
1,699
Theorie
371
Theory
369
Innovation
262
Deutschland
245
Germany
234
Produktentwicklung
226
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219
Innovation management
209
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175
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174
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168
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168
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161
New product development
161
Consumer behaviour
155
Product life cycle
150
Produktgestaltung
141
Brand management
130
Markenführung
130
Product design
120
Strategisches Management
107
Marketing
98
Beziehungsmarketing
97
Relationship marketing
96
Strategic management
94
Preismanagement
88
Pricing strategy
88
Automotive industry
82
Kfz-Industrie
82
Productivity
81
Produktivität
80
Portfolio selection
77
Portfolio-Management
77
Industrie
68
Erfolgsfaktor
63
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61
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20
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25
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19
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19
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18
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14
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14
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10
Sammelwerk
10
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7
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4
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2
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2
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1
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1
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1
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1
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English
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German
44
Polish
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Herrmann, Andreas
6
Gierl, Heribert
4
Hoffman, Donna L.
4
Huber, Frank
4
Kopalle, Praveen K.
4
Novak, Thomas P.
3
Bar-Isaac, Heski
2
Bauer, Hans H.
2
Cao, Ruiqing
2
Caruana, Guillermo
2
Chang, Myong-hun
2
Chen, Jie
2
Chhajed, Dilip
2
Cuñat, Vicente
2
D'Aveni, Richard A.
2
Gielens, Kathrijn
2
Gijsbrechts, Els
2
Haller, Thomas
2
Hammerschmidt, Maik
2
Heitmann, Mark
2
Hsee, Christopher K.
2
Johnson, Michael D.
2
Karmasin, Helene
2
Koning, Rembrand
2
Kumar, V.
2
Merkel, Oliver
2
Nanda, Ramana
2
Pennings, Joost M. E.
2
Plantsch, Michael
2
Raman, Narayan
2
Viswanathan, Madhu
2
Waldschmidt, Vera
2
Yang, Yang
2
Ackx, Stef
1
Adamczak, Uwe
1
Almquist, Eric
1
Alpert, Frank
1
Alptekinoğlu, Aydın
1
Amasaka, Kakuro
1
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1
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1
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International Telecommunications Society
1
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1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
1
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1
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1
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Harvard business review : HBR
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Advances in international management
2
CentER dissertation series / Center for Economic Research, Tilburg University : CDS
2
Der Markt : international journal of marketing
2
Forschungsergebnisse der WU Wirtschaftsuniversität Wien
2
Genuss-Standort Deutschland : Zukunftsstrategien für Lebensmittel
2
Journal of economics & management strategy : JEMS
2
Journal of marketing research : JMR
2
Journal of retailing and consumer services
2
Journal of the Academy of Marketing Science
2
MSI reports : working paper series
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Manufacturing & service operations management : M & SOM
2
Marketing : ZFP ; journal of research and management
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Office of Research working paper / University of Illinois at Urbana-Champaign, College of Commerce and Business Administration
2
Schriftenreihe Studien zum Konsumentenverhalten
2
Schriftenreihe des IÖW
2
Academia : revista Latinoamericana de administración
1
Arbeitspapiere der Nordakademie
1
Business strategy series
1
CIM professional
1
Cogent business & management
1
Contributions to economic analysis & policy
1
Cornell studies in political economy
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Discussion paper / Centre for Economic Policy Research
1
Dissertation.de
1
EU and WTO law : how tight is the legal straitjacket for environmental product regulation? ; proceedings of a colloquium
1
Edward Elgar E-Book Archive
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
European journal of innovation management
1
Europäische Hochschulschriften / Reihe 5, Volks- und Betriebswirtschaft
1
Financial Times Deutschland
1
Forschungsbeiträge zum strategischen Management
1
Gabler Edition Wissenschaft
1
Gabler Research
1
General Management Series
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ECONIS (ZBW)
154
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121
Optimale Gestaltung von Auswahlmenüs und deren Verwendung im Variantenmanagement
Stauß, Bernd
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003307872
Saved in:
122
Brand search
Lans, Ralf van der
-
2006
Persistent link: https://www.econbiz.de/10003338934
Saved in:
123
Environmental product policies and consumers : challenges and misunderstandings
Zaccaï, Edwin
;
Bruyer, Vincent
- In:
EU and WTO law : how tight is the legal straitjacket …
,
(pp. 21-43)
.
2006
Persistent link: https://www.econbiz.de/10003477981
Saved in:
124
Verbraucherverhalten bei Getränken : Fallbeispiele und regionale Strategien
Enneking, Ulrich
- In:
Genuss-Standort Deutschland : Zukunftsstrategien für …
,
(pp. 135-155)
.
2006
Persistent link: https://www.econbiz.de/10003388399
Saved in:
125
Genuss-Standort Deutschland : schaffen Markenartikler, Handel und Gesetzgeber den Paradigmenwechsel?
Nessel, Günther
- In:
Genuss-Standort Deutschland : Zukunftsstrategien für …
,
(pp. 239-249)
.
2006
Persistent link: https://www.econbiz.de/10003388400
Saved in:
126
Consumer capitalism : politics, product markets, and firm strategy in France and Germany
Trumbull, Gunnar
-
2006
The rise of consumer capitalism -- Consumption contested -- The organized consumer -- Consumer risk -- Consumer information -- Standards versus contracts -- Price and quality -- The consumer as citizen.
Persistent link: https://www.econbiz.de/10003182016
Saved in:
127
Genuss-Standort Deutschland : Zukunftsstrategien für Lebensmittel
2006
Persistent link: https://www.econbiz.de/10003362137
Saved in:
128
Marketing strategies for newly developed functional food products : a consumer-company based analysis
Puspa, Jofi
-
2005
-
Als Ms. gedr.
Persistent link: https://www.econbiz.de/10003158774
Saved in:
129
Schenkverhalten, Geschenkkaufverhalten und Implikationen für den Handel
Foscht, Thomas
;
Swoboda, Bernhard
;
Flecker, Johannes
- In:
Handelsforschung
19
(
2005
),
pp. 279-297
Persistent link: https://www.econbiz.de/10003288000
Saved in:
130
Entry-level products with consumer learning
Johnson, Justin P.
(
contributor
)
- In:
Contributions to economic analysis & policy
4
(
2005
)
1
Persistent link: https://www.econbiz.de/10003096797
Saved in:
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