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~subject:"New product development"
~subject:"Preismanagement"
~type_genre:"Case study"
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Entrepreneurship marketing : principles and practice of SME marketing
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International journal of technology management : IJTM
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ECONIS (ZBW)
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Implementation of product strategy with differentiated standards
Park, Young Won
;
Hong, Paul
;
Moon, Gyewan
- In:
International journal of technology management : IJTM
57
(
2012
)
1/2/3
,
pp. 166-184
Persistent link: https://www.econbiz.de/10009488100
Saved in:
2
Managing products in SMEs : a customer-oriented perspective
Gbadamosi, Ayantunji
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 108-126)
.
2011
Persistent link: https://www.econbiz.de/10008822547
Saved in:
3
Organisation der Produktentwicklung bei WEKA MEDIA
Köhler, Lutz
;
Hess, Thomas
-
2002
Persistent link: https://www.econbiz.de/10009564070
Saved in:
4
Profiting from innovations : the role of new game strategies in the case of Lipitor of the US pharmaceutical industry
Kang, Jina
;
Afuah, Allan
- In:
R & D management
40
(
2010
)
2
,
pp. 124-137
Persistent link: https://www.econbiz.de/10003946063
Saved in:
5
Product release planning : methods, tools and applications
Ruhe, Günther
-
2010
Persistent link: https://www.econbiz.de/10003760899
Saved in:
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