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~type_genre:"Fallstudie"
~subject:"Beziehungsmarketing"
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Search: subject:"Produktpositionierung"
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Beziehungsmarketing
Market segmentation
46
Marktsegmentierung
46
Deutschland
8
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8
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8
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8
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7
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Fallstudie
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90
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26
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Albers, Sönke
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Chi, Christina Geng-qing
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Chikweche, Tendai
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Fletcher, Richard
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Haßmann, Volker
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Kritzmöller, Monika
1
Leboyer, Antoine
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Schriftenreihe Unternehmensführung und Marketing
1
The journal of consumer marketing
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ECONIS (ZBW)
7
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1
Customer relationship management at the base of the pyramid : myth or reality?
Chikweche, Tendai
;
Fletcher, Richard
- In:
The journal of consumer marketing
30
(
2013
)
3
,
pp. 295-309
Persistent link: https://www.econbiz.de/10009765028
Saved in:
2
Destination loyalty formation and travelers’ demographic characteristics : a multiple group analysis approach
Chi, Christina Geng-qing
- In:
Journal of hospitality & tourism research : JHTR ; the …
35
(
2011
)
2
,
pp. 191-212
Persistent link: https://www.econbiz.de/10009127644
Saved in:
3
Zielkundenbestimmung in jungen Unternehmen : eine fallstudienbasierte Untersuchung
Luzak, Paul
-
2010
Persistent link: https://www.econbiz.de/10008659552
Saved in:
4
Building routes to customers : proven strategies for profitable growth
Raulerson, Peter
;
Malraison, Jean-Claude
;
Leboyer, Antoine
-
2009
Persistent link: https://www.econbiz.de/10003679357
Saved in:
5
Vertrieb : Planen, Umsetzen, Optimieren
Albers, Sönke
(
ed.
);
Haßmann, Volker
(
ed.
); …
-
2006
-
[Stand]: August 2006
Persistent link: https://www.econbiz.de/10003350329
Saved in:
6
Positionierung im Lebensstil-Labyrinth
Kritzmöller, Monika
-
2002
Persistent link: https://www.econbiz.de/10001626208
Saved in:
7
Nutzenorientierte Marktsegmentierung : ein integrativer Ansatz zum Zielgruppenmarketing im Verkehrsdienstleistungsbereich
Perrey, Jesko
-
1998
Persistent link: https://www.econbiz.de/10000665347
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