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Search: subject:"Produktpositionierung"
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Marktsegmentierung
2,921
Market segmentation
2,920
Theory
707
Theorie
706
Consumer behaviour
641
Konsumentenverhalten
641
Marketingmanagement
299
Marketing management
293
Deutschland
241
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240
Germany
237
Target group
233
USA
233
United States
230
Beziehungsmarketing
178
Relationship marketing
178
market segmentation
151
Cluster analysis
149
Clusteranalyse
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China
148
Preismanagement
132
Pricing strategy
132
Financial market
130
Finanzmarkt
130
Preisdifferenzierung
124
Price discrimination
124
Holiday behaviour
119
Urlaubsverhalten
119
Produktpositionierung
115
Aktienmarkt
110
Stock market
109
Tourismus
108
Marketing
103
Tourism
103
Segmentation
101
Tourism marketing
100
Tourismusmarketing
100
Marktforschung
98
segmentation
96
Estimation
92
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654
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274
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187
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Dolnicar, Sara
25
Bauer, Hans H.
13
Dibb, Sally
13
Vayanos, Dimitri
12
Gromb, Denis
11
Occhino, Filippo
11
Rundle-Thiele, Sharyn
11
Atkeson, Andrew
10
DeSarbo, Wayne
10
Duffie, Darrell
10
Jong, Frank de
10
Kehoe, Patrick J.
10
Leisch, Friedrich
10
Bergemann, Dirk
9
Rogers, John H.
9
Tkaczynski, Aaron
9
Bruwer, Johan
8
Caporale, Guglielmo Maria
8
Grün, Bettina
8
Nijkamp, Peter
8
Pepels, Werner
8
Simkin, Lyndon
8
Weill, Pierre-Olivier
8
Cespa, Giovanni
7
DeSarbo, Wayne S.
7
Huber, Frank
7
Karmasin, Helene
7
Morris, Stephen
7
Spann, Martin
7
Albers, Sönke
6
Bekaert, Geert
6
Chawla, Deepak
6
Degryse, Hans
6
Edmond, Chris
6
Engel, Charles
6
Gadenne, Lucie
6
Girardi, Alessandro
6
Grigolon, Laura
6
Harvey, Campbell R.
6
Kesting, Tobias
6
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National Bureau of Economic Research
24
Rutgers University / Department of Economics
6
Centre for Social and Economic Research on the Global Environment
4
Center for Economic Research <Tilburg>
2
De Gruyter Oldenbourg
2
Ekonomiska forskningsinstitutet <Stockholm>
2
Fachhochschule Reutlingen / European School of Business
2
Forschungsstelle für den Handel Berlin
2
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
2
Springer Fachmedien Wiesbaden
2
The Wharton Financial Institutions Center
2
World Tourism Organization
2
Academy of Marketing
1
Academy of Marketing / Special Interest Group in Market Segmentation
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
Axel Springer AG
1
Axel Springer AG / Marketing Anzeigen
1
Bank of England / Economics Division
1
Books on Demand GmbH <Norderstedt>
1
Bucerius Law School
1
Center for Urban & Real Estate Management <Zürich>
1
Centre for International Economic Studies
1
Charles A. Dice Center for Research in Financial Economics <Columbus, Ohio>
1
City University / Centre for the Study of Financial Institutions
1
Committee on Merchant Marine and Fisheries, House of Representatives
1
Deloitte LLP
1
Econometrisch Instituut <Rotterdam>
1
Erasmus Universiteit Rotterdam / Faculteit Bedrijfskunde
1
Euromonitor International Plc <London>
1
Europäische Kommission / Generaldirektion Justiz und Verbraucher
1
Federal Reserve Bank of New York
1
Federal Reserve System / Board of Governors
1
FfH - Institut für Markt- und Wirtschaftsforschung
1
Fraunhofer-Institut für Integrierte Schaltungen / Arbeitsgruppe für Supply Chain Services SCS
1
Företagsekonomiska Institutionen <Turku>
1
Geographische Gesellschaft <Trier>
1
IGI Global
1
INSEAD
1
INSEAD-Wharton Alliance Center for Global Research & Development
1
Innocenzo Gasparini Institute for Economic Research <Mailand>
1
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Journal of retailing and consumer services
31
NBER working paper series
24
Tourism management : research, policies, practice
23
SpringerLink / Bücher
22
Journal of travel and tourism marketing
20
Working paper / National Bureau of Economic Research, Inc.
20
Journal of strategic marketing
19
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
19
Discussion paper / Centre for Economic Policy Research
18
Journal of business research : JBR
17
Marketing intelligence & planning
17
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Journal of targeting, measurement and analysis for marketing
15
Journal of vacation marketing : an international journal
15
Tourism analysis : an interdisciplinary tourism & hospitality journal
15
European journal of operational research : EJOR
14
Journal of revenue and pricing management
14
NBER Working Paper
14
Gabler Edition Wissenschaft
13
Tourism economics : the business and finance of tourism and recreation
13
CESifo working papers
12
European journal of marketing : EJM
11
International journal of contemporary hospitality management
11
International journal of hospitality management
11
Segmentation in social marketing : process, methods and application
11
The journal of consumer marketing
11
Discussion papers / CEPR
10
Europäische Hochschulschriften / 5
10
Faculty & research / Insead : working paper series
10
International journal of industrial organization
10
International journal of retail & distribution management
10
Journal of banking & finance
10
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
10
Journal of international financial markets, institutions & money
10
Journal of marketing management : MM
10
The international review of retail, distribution and consumer research
10
Asia Pacific journal of marketing and logistics
9
Discussion paper / Tinbergen Institute
9
Jahrbuch der Absatz- und Verbrauchsforschung
9
Journal of financial economics
9
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Source
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ECONIS (ZBW)
2,976
USB Cologne (EcoSocSci)
52
USB Cologne (business full texts)
4
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2351
Churn, baby, churn: strategic dynamics among dominant and fringe firms in a segmented industry
Figueiredo, John M. de
;
Silverman, Brian S.
- In:
Management science : journal of the Institute for …
53
(
2007
)
4
,
pp. 632-650
Persistent link: https://www.econbiz.de/10003468270
Saved in:
2352
Network externalities and market segmentation in a monopoly
Jing, Bing
- In:
Economics letters
95
(
2007
)
1
,
pp. 7-13
Persistent link: https://www.econbiz.de/10003448102
Saved in:
2353
Is virtual codesharing a market segmenting mechanism employed by airlines?
Gayle, Philip G.
- In:
Economics letters
95
(
2007
)
1
,
pp. 17-24
Persistent link: https://www.econbiz.de/10003448116
Saved in:
2354
Segmented asset markets and optimal exchange rate regimes
Lahiri, Amartya
;
Singh, Rajesh Kumar
;
Végh, Carlos A.
- In:
Journal of international economics
72
(
2007
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10003474458
Saved in:
2355
Latent class modeling of website users' search patterns : implications for online market segmentation
Dias, José G.
;
Vermunt, Jeroen K.
- In:
Journal of retailing and consumer services
14
(
2007
)
6
,
pp. 359-368
Persistent link: https://www.econbiz.de/10003584751
Saved in:
2356
When customers think differently : a customer-side categorization approach to strategic groups
Paulsen, Marcel
;
Birk, Matthias M.
;
Bagozzi, Richard P.
- In:
Marketing : journal of research and management
3
(
2007
)
2
,
pp. 91-104
Persistent link: https://www.econbiz.de/10003585096
Saved in:
2357
Supermarket customers segments stability
Fonseca, Jaime R. S.
;
Cardoso, Margarida G. M. S.
- In:
Journal of targeting, measurement and analysis for marketing
15
(
2007
)
4
,
pp. 210-221
Persistent link: https://www.econbiz.de/10003593698
Saved in:
2358
Customer segmentation : the concepts of trust, commitment and relationships
Hultén, Bertil
- In:
Journal of targeting, measurement and analysis for marketing
15
(
2007
)
4
,
pp. 256-269
Persistent link: https://www.econbiz.de/10003593906
Saved in:
2359
Der Mythos vom "Tod der Mitte" : Handlungsfelder für eine weiterhin erfolgreiche Marktbearbeitung
Merkle, Wolfgang
- In:
Die neue Macht des Marketing : wie Sie Ihr Unternehmen …
,
(pp. 267-289)
.
2007
Persistent link: https://www.econbiz.de/10003595133
Saved in:
2360
Das Dilemma des Universalisten, der Erfolg der Spezialisten : Schritte zu einer tragfähigen Zielgruppenstrategie
Lohmüller, Thilo
- In:
Die neue Macht des Marketing : wie Sie Ihr Unternehmen …
,
(pp. 291-304)
.
2007
Persistent link: https://www.econbiz.de/10003595161
Saved in:
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